mediabizbloggers.com  
commentary

A Suit With a View

Jonathan Bokor About Jonathan Bokor

Jonathan Bokor is a consultant specializing in monetization strategies and business development for both digital media and traditional media companies. He has over a decade of experience in television, having held executive positions at TANDBERG Television and Walt Disney Internet Group/ABC Enhanced TV, where he focused on... more

Google's Three Screen Ad Strategy Heralds Its Second Act - Jonathan Bokor - MediaBizBloggers
By Jonathan Bokor

Many pundits have criticized Google as a one-trick pony that makes money from one thing – search on the desktop. There's certainly some truth to that, but Google's moves over the last few years foreshadow an audacious three screen advertising strategy that, if properly executed, would represent a ground-breaking second act for the... more


Five Reasons Why Time Warner Cable Had To Pay Fox - Jonathan Bokor - MediaBizBloggers
By Jonathan Bokor

The recent battle between Time Warner Cable and News Corp. over subscriber fees for the Fox broadcast network was one of the most publicly debated carriage disputes of recent years, but it won't be the last. The economic model for over-the-air broadcasting, which has been in decline for years, has been battered by this ad recession. While the... more


Hulu's Days Are Numbered - Jonathan Bokor - MediaBizBloggers
By Jonathan Bokor

Comcast's recently announced acquisition of NBCU has many pundits questioning where online video, and particularly Hulu, fit into the new entity's plans. Comcast brass have said they see Hulu as a logical complement to TV Everywhere, with broadcast shows made available free on Hulu and cable shows available behind the authentication wall of TV... more


The Revolution Will Be Televised, and You Will Pay To See It - Jonathan Bokor - MediaBizBloggers
By Jonathan Bokor

Ever since the first video clips began appearing on the Internet, there has been a rising crescendo of opinions predicting that the Internet is the future of television, and that the established order would be swept away by newly born companies that would harness the power of the Internet to remake the business of video. According to this view... more


A Suit With a View: Web Video's Lower Ad Load Is Unsustainable - Jonathan Bokor - MediaBizBloggers
By Jonathan Bokor

One of the most pleasant things about watching TV shows online has been the relatively light ad load compared to watching the same shows on television. The 2-3 minutes of ads I typically encounter in an online episode represent about one fifth of the amount I experience when watching an hour of traditional TV. Advertisers seem to like it too,... more



More A Suit With a View