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About John du Pre Gauntt
John du Pre Gauntt
John du Pre Gauntt is the founder of Media Dojo and is an expert on the business impact of interactive technologies on the media and marketing industries.
He has advised some of the world’s largest advertising agencies, professional services firms, ... more
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Story Becomes Software - John du Pre Gauntt - MediaBizBloggers
By John du Pre Gauntt
You're a media person. You're good at telling stories. That's why you got into the media business in the first place. Storytelling is the only consistent advantage you'll ever have.
But how you tell stories, how you propagate stories, how you co-evolve stories with your audience, how you ... more
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