U.S. Hispanic Advertising Spending by Media, 2008 - 2010: New Myers Report

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Published: October 19, 2009 at 05:36 PM GMT
Last Updated: July 19, 2010 at 05:36 PM GMT

By Jack Myers

Hispanic language advertising expenditures are forecast to decline 11.2 percent in 2009 and will rebound slightly with 2.3 percent growth in 2010 according to a new report prepared by Jack Myers Media Business Report. Network television accounts for nearly 50 percent of all Spanish language advertising and, along with online media, it has been the least impacted by the negative trends impacting the advertising industry. In this week's report Jack Myers Media Business Report subscribers are being provided with the industry's only detailed insights on 2009 and 2010 Spanish language advertising expenditures in network television, radio, newspapers, magazines, online and out-of-home.

Jack Myers Media Business Report is published every Monday exclusively for corporate subscribers. If you believe you are a subscriber and should be receiving the extended subscriber-only version of this report, please contact Jack Myers at jack@mediadvisorygroup.com. For subscription information click here. 

Jack Myers consults with media, agencies and marketers on transformative business models and revenue growth strategies. He can be contacted at jack@mediadvisorygroup.com.

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