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About Jack Myers
JackMyers Media Advisory Network
Jack Myers
Transformational Leadership for the Media Industry
For more than two decades, Jack Myers has been among the... more
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Will CBS Be the Wal-Mart of Media?
By Jack Myers
My full report, outlining media industry market economics, is provided exclusively to Jack Myers Media Business Report corporate subscribers.
Across all segments of the economy -- from auto dealerships, to retail shelves, to entertainment venues, to sports events, and to... more
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Can Media Regain Control Over Ad Pricing and Value?
By Jack Myers
Jack Myers consults with media companies, agencies and marketers on business development strategies and financial management. He can be contacted at jm@jackmyers.com
It's called value. Marketers have lost their sense of advertising and media... more
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Flu Attacks Media Business: Now is the Time to Act
By Jack Myers
Scientists recently discovered a process in the body's immune system called "anergy." It has commonly been believed that, when an invading virus attacks the body, white blood cells race to the point of invasion, surrounding and destroying the invading virus. It is now known that... more
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President Obama's First 100 Days as Experienced from Norway
By Jack Myers
On the 100th day anniversary of Barack Obama's presidency last week, I was speaking to 1,000 media, agency and marketing executives at "Gulltaggen," the Nordic Countries Interactive Advertising Bureau annual conference in Oslo, Norway. Unlike here in the U.S., where rabid Republican... more
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Media Freight Train Rumbles Along
By Jack Myers
The media and advertising communities are undergoing a subtle transformation and a handful of shifts. The single most notable change is the universal acceptance that the business models no longer work. There are, surprisingly, still a few executives who believe the economic fundamentals of the... more
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