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JackMyersThinkTank

About Jack Myers

Jack Myers is a media economist and chairman of M.E.D.I.Advisory Group, which invests in early stage companies that advance and support the media and advertising business. Jack is the author of three books on advertising, writes the weekly ... more

Is Condé Nast the Most Important Media Company of the 21st Century?
By Jack Myers

In 1993, I wrote in my book Adbashing: Surviving the Attacks on Advertising, "Media companies, in the future, will be more valued when they are marketing partners involved with the advertiser's objectives and goals." I also asked if "media... more


Content is King, But the King Needs a New Wardrobe
By Jack Myers

The greatest value to advertisers of new media technologies is not the ability to aggregate and buy audiences at progressively more cost efficient prices. It's the ability to work with content producers who can identify their audiences, build databases and loyalty programs, enable direct communication to targeted audiences and motivate them to... more


Jack Myers Ten Rules for Improved Response to E-Mails and Invitations
By Jack Myers

Republished from Jack Myers Media Business Report-4/12/10

Are your e-mails being ignored and phones calls not returned? Are you inviting clients to your events, parties and presentations and not receiving the simple courtesy of a response… not even a simple “no... more


Television's Share of Ad Market Positively Impacted by Digital
By Jack Myers

Read This Week's Jack Myers Media Business Report:
National TV Syndicators Hold Back Inventory from Strong Market

The national advertising marketplace is comprised of three sectors: broadcast networks, cable networks and syndication. There are, of course,... more


2010 Broadcast and Cable Network TV Upfront Marketplace Returns to 2008 Level
By Jack Myers

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