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Media Industry Sends Wrong Messages to Wall St. and Madison Ave.
By Jack Myers

Now that Carl Icahn has commandeered board influence in Yahoo's business decisions, don't expect the "external swirls" (as Yahoo ... more

Beijing's National Stadium
McCain and Obama Olympics Ad Campaigns are Dismal Failures
By Jack Myers

The Summer Olympics in Beijing have captivated Americans and people worldwide as China achieves its goal of communicating harmony. During the Men's Gymnastics final, I was (shockingly) rooting for ... more

Online Advertising
Online Publishers Turning to Video, Marketing Enhancements and Consumer Insights to Offset Ad Network Pricing Impact, Says New IAB/Bain Report
By Jack Myers

Online ad networks need to evaluate creating differentiated offerings that better leverage premium online publishers' audiences and environment, while enhancing performance for advertisers, suggests a new study released this week by the Interactive Advertising Bureau and Bain &... more

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