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INnovations and VISION for Media

About INnovation and VISION for Media

INVISION is the leading provider of advertising planning and sales solutions to the media industry and is trusted by the leading media content providers to manage over $13 billion in advertising revenue each year.

Our DealMaker suite of products is used by more media companies than any... more

Invision: Advanced Television Advertising Business Models: No Consistent Precedence from the Web - Michael Stoeckel - MediaBizBloggers
By Mike Stoeckel

As I try to make sense out of addressable, interactive and other emerging advanced television advertising models, I often seek parallels to similar evolutionary points in Web advertising. This does not imply that we always got things right with Internet advertising. In fact, I often draw on... more


Invision: Transforming Ops to Ops: Ad "Op"erations to "Op"timization & "Op"portunities - Michael Stoeckel - MediaBizBloggers
By Mike Stoeckel

If you are a media seller in any field, many support functions are provided to you by a dedicated ad operations team. Unfortunately, several of the primary ad operations tasks, such as trafficking or ad production, can be quite mundane. Depending on the way your sales and sales support teams are ... more


Invision: The Evolution of EDI in Media: No Need to Reinvent When an Update Will Work - Bob Von Kohorn - MediaBizBloggers
By Bob Von Kohorn

Every year, cable and broadcast networks and ad agencies cumulatively lose millions of dollars in lost time and cash flow reconciling invoice discrepancies, resolving incorrect copy material assignments, and airing the resulting make-goods. The problem is sufficient to grab the attention of the... more


Invision: Electronic Communication Between TV Buyers and Sellers: Why Are We 'Stuck' on Contract and Invoice Transmissions? - Ashley Barretto - MediaBizBloggers
By Ashley Barretto

In an era of unprecedented technological advancements, there is wide acknowledgment that there are inefficiencies in the television buy/sell process. Why then hasn't technology - or common sense -- eliminated these inefficiencies?

We had something of a start back in the 90s with a push... more


Invision: Advertising Exchanges for Television: If or When? - Mike Stoeckel - MediaBizBloggers
By Mike Stoeckel

In the late 1990s and early 2000s, Internet advertising exchanges, though armed with the promise of eliminating friction and waste in the often manual and cumbersome buy/sell processes, mostly floundered. At the time, leading Web publishers could not fathom the idea of giving up control of their ... more



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