InteracTiVoty

	About InteracTiVoty Founded in 1997, TiVo, a pioneer in home entertainment, created a brand-new product and service category with the development of the world's first digital video recorder (DVR). Today, the company continues to revolutionize the way consumers watch and access home entertainment, by making the TiVo DVR the focal point of the digital living room: a ... more
InteracTiVoty: Value of DVR Inventory - Mark Risis - MediaBizBloggers By Mark Risis There is real value for advertisers and networks when viewers use DVR technology to record, pause, rewind, and fast-forward through content and commercials. That's right, you heard me, there is real value in all that behavior that heretofore was seen as a threat - or something to collectively avoid talking about, since linear TV... more
InteracTiVoty: The Real Problem with Set-Top-Box Data: If You Had It, What Would You Do With It? - Todd Juenger - MediaBizBloggers By Todd Juenger In case any of you have been hibernating for the past year or so, many of your friends in media research are becoming increasingly involved in a frenzy of interest, hope, and speculation about set-top-box data. As a guy who makes his living selling research derived from set-top-box data, that makes me happy. Most of the current energy... more
InteracTiVoty: Is Cablevision Reinventing the TiVo Wheel? Mark Risis - MediaBizBloggers By Mark Risis This is a TiVo blog and our perspective is therefore TiVo-centric. But in light of this month's trade press coverage of Cablevision's "new" interactive TV ads, some clarity around the topic is appropriate. Any movement forward benefits all those looking to move Interactive TV advertising out of the test-and-learn camp and into ... more
InteracTiVoty: "I Never Watch Commercials" and Other Little White Lies (or, "What Would B.F. Skinner Say?") - Todd Juenger - MediaBizBloggers By Todd Juenger Once every couple months, a thread will show up on one of the TiVo online forums that goes something like this: "I Never Watch Commercials." I love reading these threads, because most of the posts read something like this: "I never watch commercials, either. You know the one I really hate the worst is the one for XYZ brand where... more
InteracTiVoty: The Answer is in Our Hands - Mark Risis - MediaBizBloggers By Mark Risis I was speaking with my friends at Universal McCann a few weeks ago, and one thing that emerged clearly from our conversation was that despite the fact that digital is in the final stages of maturation and is in many ways undergoing commoditization, these guys still yearn for that great promise that fueled the space's rapid ascension to the top... more

More InteracTiVoty InteracTiVoty: "I Never Watch Commercials" and Other Little White Lies (or, "What Would B.F. Skinner Say?") - Todd Juenger - MediaBizBloggers InteracTiVoty: The Answer is in Our Hands - Mark Risis - MediaBizBloggers InteracTiVoty: We are Shepherds of the Design - Margret Schmidt - MediaBizBloggers InteracTiVoty: The Business of Tomorrow, Today - Mark Risis - MediaBizBloggers InteracTiVoty: Too Many Eggs in the Addressability Basket? - Todd Juenger - MediaBizBloggers InteracTiVoty: Using Twitter to Improve your Product & Experience - Margret Schmidt - MediaBizBloggers InteracTiVoty: 21st Century Targeting: Behaviors, not Demographics - Todd Juenger - MediaBizBloggers InteracTiVoty – Webisodes Belong on the DVR Right Next to the TV Show - Margret Schmidt - MediaBizBloggers InteracTiVoty: The Media Industry Will be Alright: A Historical Perspective - Mark Risis - MediaBizBloggers InteracTiVoty - Last Gasp of Relevance for Age/Gender Demos - Todd Juenger - MediaBizBlogger archive