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InteracTiVoty

InteracTiVoty: The Real Problem with Set-Top-Box Data: If You Had It, What Would You Do With It? - Todd Juenger - MediaBizBloggers
By Todd Juenger

In case any of you have been hibernating for the past year or so, many of your friends in media research are becoming increasingly involved in a frenzy of interest, hope, and speculation about set-top-box data. As a guy who makes his living selling research derived from set-top-box data, that... more


InteracTiVoty: Is Cablevision Reinventing the TiVo Wheel? Mark Risis - MediaBizBloggers
By Mark Risis

This is a TiVo blog and our perspective is therefore TiVo-centric. But in light of this month's trade press coverage of Cablevision's "new" interactive TV ads, some clarity around the topic is appropriate.

Any movement forward benefits all those looking to move Interactive TV... more


InteracTiVoty: "I Never Watch Commercials" and Other Little White Lies (or, "What Would B.F. Skinner Say?") - Todd Juenger - MediaBizBloggers
By Todd Juenger

Once every couple months, a thread will show up on one of the TiVo online forums that goes something like this: "I Never Watch Commercials." I love reading these threads, because most of the posts read something like this: "I never watch commercials, either. You know the one I... more


InteracTiVoty: The Answer is in Our Hands - Mark Risis - MediaBizBloggers
By Mark Risis

I was speaking with my friends at Universal McCann a few weeks ago, and one thing that emerged clearly from our conversation was that despite the fact that digital is in the final stages of maturation and is in many ways undergoing commoditization, these guys still yearn for that great promise... more


InteracTiVoty: We are Shepherds of the Design - Margret Schmidt - MediaBizBloggers
By Margret Schmidt

It takes a baby at least six months before he starts to understand that he is a separate being from his mother. It often takes designers years to understand that they are distinct from their designs. When designers recognize that their designs are not a part of them, but an entity for which they ... more



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