Guest MediaBizBloggers

Everything I Know about Marketing I Learned from Google - Aaron Goldman - MediaBizBloggers By Aaron Goldman The following is an excerpt from the new book, Everything I Know about Marketing I Learned from Google, by Aaron Goldman. Chapter 4: Mindset Matters Why do search ads on Google work so well? According to comScore, following a click on a search ad,... more

Set-Top-Box Data: Don't Miss the Big Picture - David Hutchinson - MediaBizBloggers By David Hutchinson In 1977, Ken Olsen, the CEO of Digital Equipment Corporation (DEC) said "there is no reason for anyone to have a computer in his home." In 1981, Bill Gates proclaimed "640K of memory should be enough for anybody." As I read the latest round of set-top box naysayers and GoogleTV sand kickers, I'm reminded of these... more

You Need a "118." Excerpt from "The Mirror Test by Jeffrey Hayzlett By Jeffrey Hayzlett This is an excerpt from "THE MIRROR TEST: How to Breathe New Life Into Your Business" by Jeffrey W. Hayzlett with Jim Eber. Copyright (c) 2010 by Jeffrey W. Hayzlett. Reprinted by permission of Business Plus, an imprint of Hachette Book Group, Inc, NY. All rights reserved. To purchase: ... more

Tobaccowala: Marketers Need to Hit All the Right Notes in Post-Digital Age By Guest Writer Courtesy of digiday:DAILY  and Written by Melinda Gipson At Audience Science's 2010 Targeting Summit in Las Vegas April 28, Rishad Tobaccowala, chief strategy and innovation officer for VivaKi rues the fact that brands have forgotten how to market. He outlines the changing face of marketing using the... more

Social Networks That Boost Your Business - Daniel Burrus - MediaBizBloggers By Daniel Burrus Most people are familiar with the term "Web 2.0," which refers to a second generation of Web development and design that focuses on fostering social networking via the Web. Innovative companies are beginning to embrace Web 2.0 as a way to enhance communication, information sharing, and collaboration, thereby allowing them to work... more

More Guest MediaBizBloggers Tobaccowala: Marketers Need to Hit All the Right Notes in Post-Digital Age Social Networks That Boost Your Business - Daniel Burrus - MediaBizBloggers Reinventing Online Marketing - John Nardone - MediaBizBloggers Program Partners: Google TV Ads: The Final Frontier? - David Hutchinson - MediaBizBloggers Webby Awards for Media Creativity: Last Call for Entries Twitter: We Gave You the Heads Up in May 2007! Avatar Identity Theft Prompts Review of Gaia and Virtual World Rules The Facebook and LinkedIn Conundrum How Advertisers Can Leverage Facebook's New F8 Platform Is Facebook the Next Google? archive