Everything I Know about Marketing I Learned from Google - Aaron Goldman - MediaBizBloggers
By Aaron Goldman
The following is an excerpt from the new book, Everything I Know about Marketing I Learned from Google, by Aaron Goldman.
Chapter 4: Mindset Matters
Why do search ads on Google work so well?
According to comScore, following a click on a search ad,... more
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Set-Top-Box Data: Don't Miss the Big Picture - David Hutchinson - MediaBizBloggers
By David Hutchinson
In 1977, Ken Olsen, the CEO of Digital Equipment Corporation (DEC) said "there is no reason for anyone to have a computer in his home." In 1981, Bill Gates proclaimed "640K of memory should be enough for anybody."
As I read the latest round of set-top box naysayers and GoogleTV sand kickers, I'm reminded of these... more
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You Need a "118." Excerpt from "The Mirror Test by Jeffrey Hayzlett
By Jeffrey Hayzlett
This is an excerpt from "THE MIRROR TEST: How to Breathe New Life Into Your Business" by Jeffrey W. Hayzlett with Jim Eber. Copyright (c) 2010 by Jeffrey W. Hayzlett. Reprinted by permission of Business Plus, an imprint of Hachette Book Group, Inc, NY. All rights reserved. To purchase: ... more
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Tobaccowala: Marketers Need to Hit All the Right Notes in Post-Digital Age
By Guest Writer
Courtesy of digiday:DAILY and Written by Melinda Gipson
At Audience Science's 2010 Targeting Summit in Las Vegas April 28, Rishad Tobaccowala, chief strategy and innovation officer for VivaKi rues the fact that brands have forgotten how to market. He outlines the changing face of marketing using the... more
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Social Networks That Boost Your Business - Daniel Burrus - MediaBizBloggers
By Daniel Burrus
Most people are familiar with the term "Web 2.0," which refers to a second generation of Web development and design that focuses on fostering social networking via the Web. Innovative companies are beginning to embrace Web 2.0 as a way to enhance communication, information sharing, and collaboration, thereby allowing them to work... more
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