Musings from GroupM

	About Musings from GroupM GroupM's primary purpose is to maximise the performance of WPP's media communications agencies on behalf of our clients, our shareholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance,... more
Musings from GroupM: Data - Advertisers Should Stop Giving It All Away - Brian Lesser - MediaBizBloggers By Brian Lesser "We just have to drop a pixel." "No big deal – we just need to add a tag." How many times have media buyers and their clients heard these statements from the flood of digital marketing service and technology companies promising better optimization,... more
Ten Billion Channels But Nothing To Watch -Don't Let Data Override Value of Context - Carrie Frolich - MediaBizBloggers By Carrie Frolich There's always lots of passionate discussion around ownership and use of data in the context of digital marketing. This is true whether you're a consumer advocate concerned with protecting privacy, a media seller or buyer who is looking to use targeting to impact the value exchange, a technology ... more
Musings from GroupM: The Key to a Successful Digital Content Strategy - Heather Frahm - MediaBizBloggers By Heather Frahm I am always amazed when I ask marketers to define their digital content strategy and I get blank stares. What about you? Does your Web site content align to your brand strategy? Is the information tailored to your target market segments? Does it clearly communicate your product or service's key... more
Musings from GroupM: It's Time to Delete "Digital Consumer" Label - Sloan Broderick - MediaBizBloggers By Sloan Broderick As digital marketers we increasingly face a conundrum. The more we focus on mastering technology capabilities, the less we focus on consumer understanding. Both are critical for success. Firstly, there is no such thing as a "digital consumer." Consumers do not define their... more
Musings from GroupM: Marketers Should Build, Not Abandon, Their Branded Entertainment Efforts - Margaret Clerkin - MediaBizBloggers By Margaret Clerkin The time has come for advertisers to embrace what I call "Always-On Branded Entertainment." Branded entertainment has won its stripes over the past few years by achieving major successes for marketers like BMW, Ford, Unilever, Procter & Gamble, Kraft, American Express,... more

More Musings from GroupM Musings from GroupM: It's Time to Delete "Digital Consumer" Label - Sloan Broderick - MediaBizBloggers Musings from GroupM: Marketers Should Build, Not Abandon, Their Branded Entertainment Efforts - Margaret Clerkin - MediaBizBloggers Musings from GroupM: Display Advertising vs. Modern Portfolio Theory - Vik Kathuria - MediaBizBloggers Musings from GroupM: The Closed Loop of Consumer Intent and Insights - Chris Copeland - MediaBizBloggers Musings from GroupM: Increasingly Complex Digital Video Marketplace Needs Measurement Standards - Cary Tilds - MediaBizBloggers Musing from GroupM: Data Proliferation Will Force Agencies to Change Their Operations - Neeraj Kochhar - MediaBizBloggers Musings from GroupM: Two Degrees of Separation - Do Commercial Messages Need Media as A Distribution Vehicle? - Rob Norman - MediaBizBloggers Musings from GroupM: Is Your Company A Digital Marketer? Are You Sure? - Jeff Ratner - MediaBizBloggers Musings from GroupM: The Digital Shelf. Attribution and a Call for Understanding the Role of Search - Rob Norman - MediaBizBloggers Musings from GroupM: Debate Over Behavioral Data Ownership Must Focus On Consumers - John Montgomery - MediaBizBloggers archive