Musings from GroupM

	About Musings from GroupM GroupM's primary purpose is to maximise the performance of WPP's media communications agencies on behalf of our clients, our shareholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other... more
GroupM: The Elephant in the Room: Why Advocating Attribution Modeling Can Strain Credibility - Chris Copeland - MediaBizBloggers By Chris Copeland There is no topic more polarizing in the digital space than that of last click attribution models. To be against reform means you are either a bleeding-heart search guy who simply wants all the credit or a Neanderthal, although some might ask what the difference between the two is exactly. The occasional wise guy will point out that a true... more
GroupM: Five Rules for Realizing the Promise of Online Video - Brian Lesser - MediaBizBloggers By Brian Lesser As online video has reached a growth inflection point, audience tastes have evolved too. It's no longer just about piano-playing cats (http://www.youtube.com/watch?v=TZ860P4iTaM , but also last night's episode of ABC's "Modern... more
Musings from GroupM: The Dirtiest Four-Letter Word in Digital Advertising - Chris Copeland - MediaBizBloggers By Chris Copeland The late, great comedian George Carlin once joked about the seven words you couldn't say on television. The full bit is found here (http://www.youtube.com/watch?v=3_Nrp7cj_tM), but it's an interesting contrast to what has become the dirtiest word in digital advertising.... more
Musings from GroupM: What's Your Share of Expressed Intention? - Chris Copeland - MediaBizBloggers By Chris Copeland In preparation for this column, I asked the head of my research team to find a few data points about the difference between true search engines and places where people can not only search but perform other functions as well. The subject line for his reply was, "Top 'Search' Properties." His response provided some of the data... more
Musings from GroupM: What is Social Creativity? - Rob Norman - MediaBizBloggers By Rob Norman Social creativity. Messaging in the stream. Not a new Kenny Rogers / Dolly Parton collaboration, rather the aspiration of marketers wishing to bathe in the warmth of earned media. The idea goes like this. The brand creates a social home that people can join, like or check in to and as a consequence allow the brand to join their news... more

More Musings from GroupM Musings from GroupM: What's Your Share of Expressed Intention? - Chris Copeland - MediaBizBloggers Musings from GroupM: What is Social Creativity? - Rob Norman - MediaBizBloggers Musings from GroupM: Audience Habit: The Ultimate First Mover Advantage - Rob Norman - MediaBizBloggers Musings from GroupM: Crossing the Chasm - Cary Tilds - MediaBizBloggers Musings from GroupM: Towards a Better (Digital) Creative Understanding - Andy Chapman - MediaBizBloggers Musings from GroupM: Resolving Discrepancies: A Holy Mission - Sarah Hammel - MediaBizBloggers Musings from GroupM: Data - Advertisers Should Stop Giving It All Away - Brian Lesser - MediaBizBloggers Ten Billion Channels But Nothing To Watch -Don't Let Data Override Value of Context - Carrie Frolich - MediaBizBloggers Musings from GroupM: The Key to a Successful Digital Content Strategy - Heather Frahm - MediaBizBloggers Musings from GroupM: It's Time to Delete "Digital Consumer" Label - Sloan Broderick - MediaBizBloggers archive