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Ed Keller About Ed Keller

Ed Keller (ekeller@kellerfay.com), CEO of the Keller Fay Group (www.kellerfay.com), has been called "one of the most recognized names in word of mouth." The publication of Keller's book, The Influentials, has been called the "seminal moment in the... more

FTC to Social Marketers: Keep it Real, or We'll Take Action - Ed Keller - MediaBizBloggers
By Ed Keller

After a lengthy process of review and comment, the FTC issued new advertising guidelines late last year that cover social media and word of mouth marketing. The goal was to make clear that just as the Commission can take action against deceptive, fraudulent, or unfair business practices in advertising, they will do so against deceptive... more


What Gets People Talking? New Research from Wharton Reveals Surprising Answers - Ed Keller - MediaBizBloggers
By Ed Keller

There is an abundance of attention paid to the tools and technologies that brands can use to facilitate social interaction with and between consumers. Similarly, there are now strong tools and techniques to measure the effectiveness (including ROI) of social media and word of mouth efforts.

But far less attention has been paid to... more


The Word on WOM from "Down Under" - Ed Keller - MediaBizBloggers
By Ed Keller

The results of Australia's most in-depth study of word of mouth finds that Australians have an average of 67.8 conversations about products, services, and brands per week, exceeding slightly the number of weekly conversations for people in the U.S. (65.7).

The research, conducted by ... more


All Media Are Social: The Unique Roles of TV, Print and Online in Driving Word of Mouth - Ed Keller - MediaBizBloggers
By Ed Keller

If you want your brand to "go viral," Twitter and Facebook are the ways to go. Right? Well, maybe. But those are only two options among numerous media strategies you can employ.

A new paper authored by my business partner Brad Fay, and Graeme Hutton of Universal McCann, reveals new empirical evidence of how media and... more


The Conversation Manager: Q&A with Author and Consultant Steven Van Belleghem - Ed Keller - MediaBizBloggers
By Ed Keller

I write regularly in this column about the rising power of word of mouth and social media and the opportunities for brands to spark consumer conversation as both a marketing strategy and an outcome of marketing activity. But a key challenge that arises for brand ... more



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