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About Ed Keller
Ed Keller (ekeller@kellerfay.com), CEO of the Keller Fay Group (www.kellerfay.com), has been called "one of the most recognized names in word of mouth." The publication of Keller's book, The... more
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137 Million Reasons Why Super Bowl Advertisers Won Big - Ed Keller - MediaBizBloggers
By Ed Keller
By now, we all know that the 2010 Super Bowl was the most watched television show in history. Also, many are also aware of the grass roots fan campaign that has sprung up on ... more
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Vancouver Olympics Coverage Is Stimulating Millions of Conversations About Advertisers' Brands - Ed Keller - MediaBizBloggers
By Ed Keller
What a month it's been for televised sport spectaculars. First, the Super Bowl broke the record for the largest television audience ever. And now, the Winter Olympics are proving to be a ratings bonanza as well, helping to knock American Idol off its ratings perch for the... more
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The Listening Playbook: Q&A With the ARF's Steve Rappaport - Ed Keller - MediaBizBloggers
By Ed Keller
"Listening is hip," declares The ARF Listening Playbook. It "changes the game for brands and people." Recently I conducted a Q&A session with the book's author, Steve Rappaport, ARF Knowledge... more
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Super Bowl Sunday - What Drives Word of Mouth Success for Advertisers? - Ed Keller - MediaBizBloggers
By Ed Keller
Super Bowl Sunday is upon us. The NFL got the match up it wanted, with the top team in each conference facing off. CBS has announced that advertising inventory is now fully sold out at... more
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Idol Chatter: Does "American Idol" Still Have "It," or Is It Now Just a Fading Star? - Ed Keller - MediaBizBloggers
By Ed Keller
Season 9 of "American Idol" started off with a ... more
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