Home > Commentary > DailyMediaData.com > DirecTV More Popular for Some - JackMyers Daily Data

DirecTV More Popular for Some - JackMyers Daily Data


DirecTV

Published: July 3, 2008 at 09:35 PM GMT
Last Updated: July 3, 2008 at 09:35 PM GMT

By JackMyers Research

Among adults 18-49 surveyed, 39 percent of African-Americans and 38 percent of Hispanics have DirecTV in their home, while only 19 percent of whites/caucasians do.

*Percentage is based on those who have the technology in their home and have used it in the past 30 days. Source: JackMyers Emotional Connections™ Study 2007: Ethnic Report.

To communicate with or to be contacted by the executives and/or companies mentioned in this column, link to JackMyers Connection Hotline.