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Males 18-49 TV Watchers Most Likely to Pay Attention to Ads During Live Sports - JackMyers Daily Data


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Published: May 13, 2008 at 10:27 AM GMT
Last Updated: May 12, 2008 at 10:27 AM GMT

By JackMyers Research

Among males 18-49 who watch at least one hour of television per day and regularly watch live professional and college sports, 40 percent say they are likely to pay attention to advertising messages during live professional sports and nearly 36 percent say they pay attention to ads during live college sports.

Source: JackMyers Emotional Connections™ Study 2007: Audience Attentiveness to Advertising Among 25 Television Genres

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