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http://sports.espn.go.com/nba/dailydime Males 18-49 TV Watchers Most Likely to Pay Attention to Ads During Live Sports - JackMyers Daily Data

Among males 18-49 who watch at least one hour of television per day and regularly watch live professional and college sports, 40 percent say they are likely to pay attention to advertising messages during live professional sports and nearly 36 percent say they pay attention to ads during live... more

Viewing TV Online
Digital Audiences in the Driver's Seat. Time Spent Online Increasing Exponentially.
By Jennifer Pearson

In 2006, 32 percent of adults 18 to 24 said they spent more than three hours per day, on average, online for personal enjoyment, according to JackMyers research. In 2007, 44.5 percent of adults 18 to 24 said they spend more than three hours per day.

"The focus now is on the... more

MTV Networks
MTV Daily Data

MTV has partnered with Doritos, a PepsiCo [NYSE: PEP] brand, to create When Spicy Meets Sweet, a short-form reality dating series from the producer's of MTV's Next and Parental Control. One-minute episodes aired during commercial breaks during MTV's dating show block... more

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