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Digital Audiences in the Driver's Seat. Time Spent Online Increasing Exponentially.
By Jennifer Pearson
In 2006, 32 percent of adults 18 to 24 said they spent more than three hours per day, on average, online for personal enjoyment, according to JackMyers research. In 2007, 44.5 percent of adults 18 to 24 said they spend more than three hours per day.
"The focus now is on the... more
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MTV Daily Data
MTV has partnered with Doritos, a PepsiCo [NYSE: PEP] brand, to create When Spicy Meets Sweet, a short-form reality dating series from the producer's of MTV's Next and Parental Control. One-minute episodes aired during commercial breaks during MTV's dating show block... more
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