ClassicJackMyers.com

Classic Jack Myers: Bullish on This Upfront Last September. Here's Why. By Jack Myers Originally published on September 21, 2009 Jack Myers Media Business Report has taken a look back at historic patterns in hopes of gaining insights into 2009/2010 network TV Upfront spending. Looking back at Upfront spending patterns in the recession years of 1991 and 2001 uncovers some surprising and hopeful... more

Job and Career Realities Echo from 1993 With Even Greater Relevance. Classic Jack By Jack Myers Excerpted and edited from Jack Myers' 1993 book Adbashing: Surviving the Attacks on Advertising Relationships between employees and their companies and between companies and their clients are increasingly short-lived. Positions are jobs, rather than careers. Myers Reports mails thousands of letters each year to ad executives. In... more

Is It Too Late for Brand Loyalty and Advertising to Matter? Classic Jack from 1993 By Jack Myers Jack Myers Note: Although I believed in 1993 that the dynamics and realities confronting the advertising and media industry today would have materialized by the end of the last decade, the fundamental truths from my 1993 book Adbashing: Surviving the Attacks on Advertising are even more relevant and pertinent now. The downsizing of... more

It's No Joke: Ad Industry Suffers from Lessons Unlearned. Classic Jack from 1993 By Jack Myers The following commentary was originally published in Jack Myers' 1993 book AdBashing: Surviving the Attacks on Advertising. It's called value. Marketers have lost their sense of advertising and media value. The drive toward increased media commoditization,... more

Managing Risk By Building Stronger Relationships: Classic Jack from 1998 By Jack Myers The following business insights, originally published in my 1998 book, Reconnecting with Customers: Building Brands and Profits in The Relationship Age™, are more relevant in many ways today, although 2010 would have been a more accurate target year than 2005. Jack... more

More ClassicJackMyers.com It's No Joke: Ad Industry Suffers from Lessons Unlearned. Classic Jack from 1993 Managing Risk By Building Stronger Relationships: Classic Jack from 1998 The Transformation is Everybody's Job. Classic Jack from W. Edwards Deming How Research Has Endangered the Advertising Business and How Knowledge Resources Can Bring It Back to Health. Classic Jack from 1993 General Motors, Blacksmiths, and the Relevance of Brand Marketing. Classic Jack from 1993 Extinction, Utter Despair… or Opportunity. Which Path Do You Choose for 2009? Interactive TV Has Regressed Since 1993; Will the Economy Delay iTV Expansion for Another Decade? Is Advertising a Dying Business and Is It Too Late to Bring It Back to Health? Complete This Sentence: "The More Things Change..." (Classic Jack from 1993) Is the Future of Advertising Worth Preparing For? Classic Jack from 1993 archive