Great Sellers Go To Heaven

	About Bob Sherman Bob Sherman has 40 years experience managing relationships between media companies and advertisers in old and new media from radio, cable and TV to the Internet, and from sales executive to chief executive and from the biggest media corporations to his own entrpreneurial companies. He is currently in partnership with Pilot Group, LLC. Bob can... more
Great Sellers are Senior Partners - Bob Sherman - MediaBizBloggers *By Bob Sherman* I read a column in a beach community newspaper last week written by a local columnist who covers home based businesses. In this particular piece she was reporting the lamentations of a small local web site developer who was very creative and agile but whose business model's success depended upon the cooperation and attention of his clients,... more
Are You A Good Sales Clerk or a Great Seller? - Bob Sherman - MediaBizBloggers *By Bob Sherman* Thirty-three across, in a syndicated crossword puzzle I struggled with yesterday had "sales person" (5 letters) as the clue. The answer, which took me way too long to answer, was "C-L-E-R-K." Hey, there's nothing wrong with being a clerk, or postman or neurosurgeon. But after more than a few decades in and around sales,... more
On His Way to Super Stardom - Bob Sherman - MediaBizBloggers *By Bob Sherman* "Dining" alone at Applebee's last night I saw the future of a college age waiter...one he has no idea of yet. (Applebee's because if you sit at the correct table you can watch at least three screens at once--each tuned to a major sporting event). A family of four was at the next table and young CEO-to-be came to take their orders. His ... more
Great Salesmen Don't Multi-task - Bob Sherman - MediaBizBloggers *By Bob Sherman* Attention deficit disorder (ADD) must be difficult to deal with although all of us have met folks who have made excellent adjustments to it and even extol its virtues. Certainly the emergence of the multi-tasking phenomenon has done much to support the virtuous status of this otherwise neurological disorder. How many meetings have you been in... more
Sales: 201 - Bob Sherman - MediaBizBloggers *By Bob Sherman* The first thing to remember, in being a good sales executive, much less a great one, is that you must be committed to solving other people's problems. There really are only three reasons to buy anything; first to eat, unless you are a Freegan; second because your purchase will bring you some pleasure; and third, if you are in business, to solve ... more

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