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About Bob Sherman
Bob Sherman has 40 years experience managing relationships between media companies and advertisers in old and new media from radio, cable and TV to the Internet, and from sales executive to chief executive and from the biggest media corporations to his own entrpreneurial companies. He is... more
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The Art of Selling 101; Closing the Sale - Bob Sherman - MediaBizBloggers
By Bob Sherman
For you regulars to this blog, I want to remind you that this is "101," and if you absorb and practice the advice offered, it won't be long before you are good sales executives, which, generally speaking, will place you among the vast majority of average sellers. If that doesn't sound... more
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The Second Best Down to Earth Business Book Ever Written - Bob Sherman - MediaBizBloggers
By Bob Sherman
The first-best, hasn't been written yet. That accolade goes to Ted Leonsis and his very recently published "The Business of Happiness" (Regnery Press).
Two of the most rewarding years of my life, in terms of pure challenge, fun and exhilaration were spent as a colleague of... more
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Great Sellers Go To Heaven - Bob Sherman - MediaBizBloggers
By Bob Sherman
Frankly, whatever part religion plays in my life has little to do with business, but the title for this blog came to me when I found myself thinking how important an altruistic mindset is to help set the stage for extraordinary performance in sales. So while one's spirituality is nothing to take ... more
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Spend the Rest of the Week Visiting Toyota, Honda, Hyundai and Kia Dealers - Bob Sherman - MediaBizBloggers
By Bob Sherman
It took way too long but Toyota corporate is finally on the right track with their messaging. In short--they are apologizing to their consumer base, assuring one and all that they are 100% focused on solutions and very mindful of their obligation to communicate openly and honestly and live up,... more
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Toyota Doesn't Get It - Bob Sherman - MediaBizBloggers
By Bob Sherman
The Wall Street reporter from FOXNEWS on Imus in the Morning yesterday quoted auto analysts as predicting that Toyota is, and for a while will be, losing $150,000,000 per week in new car sales as a result of the recall due to "pedal sticking problems." (Today there ... more
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