Fox Once Again Makes Its Upfront Event a High-Profile Celebration

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Fox Broadcasting

Published: May 18, 2010 at 09:40 AM GMT
Last Updated: July 19, 2010 at 09:40 AM GMT

By Ed Martin

When it comes to Upfront presentations Fox never disappoints. Here is a network that remains mindful even when it is way out in front of its competition that every media brand is in constant competition with every other for advertiser support, press coverage and audience interest. This is certainly evident in its Upfront events, which accomplish everything a presentation to advertisers and journalists should while also serving as a celebration of current accomplishments and future efforts. Fox Upfront events are as exciting and buzz-building as grand movie premieres, but they bring much greater benefits in generating support for multiple properties.

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