The Einstein Brothers

	About Jeff Einstein About Jeff Einstein and the Brothers Einstein Jeff Einstein is one-half of the Brothers Einstein, a creative strategy and branding boutique. The Brothers Einstein work with select rapid-growth clients to help define and execute healthy brand strategies in a toxic media... more
Scaling the Demand - Mike Einstein - MediaBizBloggers By Mike Einstein Last week in this space I suggested that our overabundant supply of ads must somehow satisfy two demands—an internal industry demand, and an external consumer demand. I further posited that scaling the supply merely gives... more
It's Called "On-Demand" for a Reason! - Mike Einstein - MediaBizBloggers By Mike Einstein The ad business offers a curious take on supply and demand in that the same supply must somehow satisfy two demands. The supply is represented by the overall ad inventory; billions of ads in myriad forms across a vast array of media, all competing for the same eyeballs. The demand, however, assumes two disparate forms: There's the... more
Right Back Where We Started - The Devolution of Advertising Man - Mike Einstein - MediaBizBloggers By Mike Einstein Ever see one of those human evolutionary charts? You know, the ones that provide a visual timeline of our journey from primordial ooze to glass tower? Let me suggest that this same chart provides a good analogy for our industry, except we need to hold it up to a mirror to get the full impact, because advertising in general, and media in ... more
Oh, What a Beautiful Messterpiece! - Mike Einstein - MediaBizBloggers By Mike Einstein So I'm going through my morning ritual of culling the herd of overnight emails when I encounter two articles in particular – one about a new ad exchange collaboration between DoubleClick and Google, and one detailing the findings of a white paper on click fraud (what Radar Research managing partner Marissa Gluck calls the dirty little... more
The Three W's of Unholy Disengagement - Mike Einstein - MediaBizBloggers By Mike Einstein In a recent article here on MediaBizBloggers, The March to Addressability, Universal McCann's David Cohen intones, "Delivering the right message to the right consumer at the right time is the holy grail of advertising." In another... more

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