|
About Jeff Einstein
About Jeff Einstein and the Brothers Einstein
Jeff Einstein is one-half of the Brothers Einstein, a creative strategy and branding boutique. The Brothers Einstein work with select rapid-growth clients to help define and execute healthy... more
|
Right Back Where We Started - The Devolution of Advertising Man - Mike Einstein - MediaBizBloggers
By Mike Einstein
Ever see one of those human evolutionary charts? You know, the ones that provide a visual timeline of our journey from primordial ooze to glass tower?
Let me suggest that this same chart provides a good analogy for our industry, except we need to hold it up to a mirror to get the full... more
|
Oh, What a Beautiful Messterpiece! - Mike Einstein - MediaBizBloggers
By Mike Einstein
So I'm going through my morning ritual of culling the herd of overnight emails when I encounter two articles in particular – one about a new ad exchange collaboration between DoubleClick and Google, and one detailing the findings of a white paper on click fraud (what Radar Research... more
|
The Three W's of Unholy Disengagement - Mike Einstein - MediaBizBloggers
By Mike Einstein
In a recent article here on MediaBizBloggers, The March to Addressability, Universal McCann's David Cohen intones, "Delivering the right message to the right consumer at the right time is the holy... more
|
How Do You Spell Relief? - Mike Einstein - MediaBizBloggers
By Mike Einstein
We see and hear a lot these days about declining media performance. Since when is it the media's job to perform? I thought that was the ad's job.
Late last year in this space, prior to the government bailout of all those businesses that were deemed "too big" to fail, I bemoaned ... more
|
Ask a Stupid Question: The Irrelevance of Relevance - Jeff Einstein - MediaBizBloggers
By Jeff Einstein
Interested in Contributing Your Regular Blog to www.MediaBizBloggers.com? Contact Jack Myers at jm@jackmyers.com
You've heard it said a thousand times before: Ask a stupid question, get a ... more
|