The Einstein Brothers - MediaBizBlogger

	About Jeff Einstein About Jeff Einstein and the Brothers Einstein Jeff Einstein is one-half of the Brothers Einstein, a creative strategy and branding boutique. The Brothers Einstein work with select rapid-growth clients to help define and execute healthy... more
Right Back Where We Started - The Devolution of Advertising Man - Mike Einstein - MediaBizBloggers By Mike Einstein Ever see one of those human evolutionary charts? You know, the ones that provide a visual timeline of our journey from primordial ooze to glass tower? Let me suggest that this same chart provides a good analogy for our industry, except we need to hold it up to a mirror to get the full... more
Oh, What a Beautiful Messterpiece! - Mike Einstein - MediaBizBloggers By Mike Einstein So I'm going through my morning ritual of culling the herd of overnight emails when I encounter two articles in particular – one about a new ad exchange collaboration between DoubleClick and Google, and one detailing the findings of a white paper on click fraud (what Radar Research... more
The Three W's of Unholy Disengagement - Mike Einstein - MediaBizBloggers By Mike Einstein In a recent article here on MediaBizBloggers, The March to Addressability, Universal McCann's David Cohen intones, "Delivering the right message to the right consumer at the right time is the holy... more
How Do You Spell Relief? - Mike Einstein - MediaBizBloggers By Mike Einstein We see and hear a lot these days about declining media performance. Since when is it the media's job to perform? I thought that was the ad's job. Late last year in this space, prior to the government bailout of all those businesses that were deemed "too big" to fail, I bemoaned ... more
Ask a Stupid Question: The Irrelevance of Relevance - Jeff Einstein - MediaBizBloggers By Jeff Einstein Interested in Contributing Your Regular Blog to www.MediaBizBloggers.com? Contact Jack Myers at jm@jackmyers.com You've heard it said a thousand times before: Ask a stupid question, get a ... more

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