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About Lynne d Johnson
LYNNE d JOHNSON
SVP, SOCIAL MEDIA
In a major expansion move, social media trailblazer Lynne d Johnson has joined The ARF as Senior Vice President, Social Media.
Ms. Johnson will focus on content, brand and social media development and strategy, and will spearhead the launch of The ARF Social Media Council, among... more
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ARF Social Media Insights: Can Social Media Effectively Track Influence? - Lynne d Johnson - MediaBizBloggers
By Lynne d Johnson
There's an ongoing debate about whether influence can be tracked via social media. At its core, the issue revolves around the lack of a common definition for influence, especially when we're talking about social media. I'm on the side of quality over quantity, where influence is more about overall impact than the number of followers or fans, or ... more
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