ARF Social Media Insights

	About Lynne d Johnson LYNNE d JOHNSON SVP, SOCIAL MEDIA In a major expansion move, social media trailblazer Lynne d Johnson has joined The ARF as Senior Vice President, Social Media. Ms. Johnson will focus on content, brand and social media development and strategy, and will spearhead the launch of The ARF Social Media Council, among... more
ARF Social Media Insights: Can Social Media Effectively Track Influence? - Lynne d Johnson - MediaBizBloggers By Lynne d Johnson Lynne's full commentary can be read at http://www.jackmyers.com/commentary/ARF/97963394.html There's an ongoing debate about whether influence can be tracked via social media. At its core, the issue revolves around the lack of a common definition for... more
ARF Social Media Insights: Can Social Media Effectively Track Influence? - Lynne d Johnson - MediaBizBloggers By Lynne d Johnson There's an ongoing debate about whether influence can be tracked via social media. At its core, the issue revolves around the lack of a common definition for influence, especially when we're talking about social media. I'm on the side of quality over quantity, where influence is more about overall impact than the number of followers or fans, or ... more
The ARF: Is Social Media the New Marketing Research? - Lynne d Johnson - MediaBizBloggers By Lynne d Johnson Welcome Lynne d Johnson our newest MediaBizBlogger Consumer behavior has significantly changed over the past five years. Technological tools, primarily on the social web and on mobile phones, have given consumers more power in becoming a partner in creating the brand narrative than ever before. It no longer matters what you tell... more