ARF Social Media Insights

	About Lynne d Johnson LYNNE d JOHNSON SVP, SOCIAL MEDIA In a major expansion move, social media trailblazer Lynne d Johnson has joined The ARF as Senior Vice President, Social Media. Ms. Johnson will focus on content, brand and social media development and strategy, and will spearhead... more
The ARF: Is Social Media the New Marketing Research? - Lynne d Johnson - MediaBizBloggers By Lynne d Johnson Welcome Lynne d Johnson our newest MediaBizBlogger Consumer behavior has significantly changed over the past five years. Technological tools, primarily on the social web and on mobile phones, have given consumers more power in becoming a partner in creating the brand narrative... more