Free ContentFor Members Only
HOME MEDIABIZBLOGGERS.com WOMEN in MEDIA HOOKED UP MEMBERSHIP INFO MEMBER COMPANIES MEDIA BUSINESS REPORT ECONOMIC FORECASTS RESEARCH
Home > ClassicJackMyers.com > Job and Career Realities Echo from 1993 With Even Greater Relevance. Classic Jack

Job and Career Realities Echo from 1993 With Even Greater Relevance. Classic Jack

April 28, 2009

Published: April 28, 2009 at 10:50 AM GMT
Last Updated: April 27, 2009 at 10:50 AM GMT

Excerpted and edited from Jack Myers' 1993 book Adbashing: Surviving the Attacks on Advertising

Relationships between employees and their companies and between companies and their clients are increasingly short-lived. Positions are jobs, rather than careers. Myers Reports mails thousands of letters each year to ad executives. In 1992, more than 20 percent of our correspondence was returned. Attrition. Moves. Firings. Lay-offs. Recession. Change. (2009 comment: A recent e-mail outreach we conducted on behalf of a client using their list of agency and advertiser executives had a return rate of more than 35%.)

The Japanese have created a system of loyalties in business built upon "Dokikai." As a new group of employees enter a company, they form fast friendships that continue throughout their careers. Whether an employee has become company president or stayed in the entry level position, members of the "dokikai" are obligated to state "honto" to each other - their true feelings on any business subject.

In this country, our driving ambition to succeed often causes us to state "tatemae," saying what is expected, rather than "honto." Employees rapidly moving from one company to another, and intense pressure for promotions within companies virtually assure that few employees feel free to state what is truly on their mind for fear that their feelings are not consistent with their management's objectives.

As we mature in our careers, we form "dokikai" with a few, very select friends and associates whom we have learned to trust. Typically, these individuals are not within our own companies and they serve as advisors, rather than forces for moving a business. The adversarial foundations of the advertising, marketing and media businesses have encouraged career-minded individuals to think only in linear patterns at the next sale, the next deal, the next client -- like digital clocks moving ahead with no sense of continuity or long-term purpose.

Our business focus should be on preparing for the person who will follow us after we move into another position. The role of every individual should be to take responsibility for clearly demonstrating how his or her job function is being enhanced and how it is enhancing the process of which it is a part.

The future of the marketing, advertising and media businesses depends upon improved training programs and expanded emphasis on "honto." Each year thousands of graduates pour out of the nation's colleges and universities. If America's greatness once was manifest in the dreams of its young, its current economic conditions now have imposed a more austere reality. Today, the hopes and dreams of college students simply are for a meaningful entry level job. They are moving back into their parents' homes and are being forced to accept jobs far afield from their hopes and aspirations.

We used to say (and most people still do) that it's a "dog eat dog" world. I don't agree. (2009 Comment: The Bernie Madoffs of the world might convince me otherwise.) Success is built on a foundation of relationships, perceptions, ideas, experiences and skill. Success in today's business environment requires a tactical focus on immediate business needs within a strategic vision of tomorrow's opportunities. Your success will be inevitable when you organize the forces of strong relationships with imagination, planning, knowledge, involvement and effort.

You can order Adbashing: Surviving the Attacks on Advertising and Jack Myers' other books at www.myersreport.com

Jack Myers consults with media, agencies and marketers on transformative business models and revenue growth strategies. He can be contacted at jm@jackmyers.com.

add this social bookmark link

19 Comments
china electronics wholesale - May 2, 2011
really like it!
china wholesale electronics from http://www.buybuyseller.com/
china wholesale electronics - May 2, 2011
really like it!
china wholesale electronics from http://www.buybuyseller.com/
jack - June 10, 2011
jacks - June 10, 2011
Mobile-phones.cn is a mobile phones deals store. You can wholesale or buy unlocked mobile phones here. Get high quality unlocked mobile phones online
mobile phones deals
good - June 15, 2011
Oh! Good I have read your topic I’m really super success Written …! I believe you’ve made certain pleasant points in the topic likewise. I guess you should not stop with this; I would like to see more of your submissions.
supra footwear store, supra footwear website, supras shoes cheap, buy supras online, cheap supras, cheap supras shoes, supras shoes, supras for sale, vibram 5 fingers, five fingers shoes, vibram shoes, vibram fivefingers shoes, vibram fivefingers sale, vibram fivefingers, vibram five fingers cheap, vibram fivefingers kso, vibram fivefingers bikila
jordanretro1 - June 22, 2011
百度
[url=http://www.sina.com]sina[/url]
cheap Oakleys - June 27, 2011
Fake Oakleys--They are famous for exceptional top quality technologies and a innovative range of fake Oakley sunglasses.?Really oakley's price is very high, some of us can not afford it, so?fake oakley sunglasses is a good choice. replica?Oakleys now has been recognized as one of the most coveted.We have many professional engineer to research and development fake?ray bans; we always offer excellent quality and?cheap?oakleys for sale. Compare to original one,?replica?oakleys have the same amazing style and quality as original, so there is a big market for our?fake ray ban sunglasses.?replica oakley sunglasses is the best seller in our factory. If you want to make your life more colorful that cheap Oakleys are your best choice.
Replica Ray Bans - June 27, 2011

This is a wiser approach for online purchases because with this, you are able to clearly compare the appearance and preciseness of the Replica Ray Ban sunglasses to that of the original one, giving you less chances of purchasing very cheap-looking best Replica Ray Bans sunglasses. We have Make wholesale purchases in our Fake Ray Ban sunglasses stores, This is usually done by people who intend to sell the best Ray Bans sunglasses types and to find one for their own use as well. All fake ray bans are brand-new, never used, best quality. Please enjoy our Replica Ray Ban sunglasses site to buy them.

BryanKATHIE23 - July 4, 2011
The piece of your writing seems to be incredible. People, which purchase the custom written essays at writing services should read through your premium knowledge. With this information that supposes to be easy to have an academic success.
lcn - July 5, 2011
Tibiamoney.com, a leading MMORPG service provider, our commitment to you is to provide the best service ranging from virtual MMORPG tibia gold,tibia item,tibia account time cards to tibia leveling of your characters.
Welcome to our tibia money store! We provide tibia gp for nearly all the servers of Tibia.Tibiamoney farming services allow you to skip the hours upon hours of repetitive boredom necessary to collect the cheap tibia gold needed. Simply select the amount you need below and click "Buy Now". Purchase cheapest tibia gold online & power up your character to the next tibia level. We strive to offer the fastest and most reliable service on the web for all your gaming needs. Feel free to contact our 24 hour live chat or email us with any further questions you may have.
Please remember to include the following information with your payment.
--Game name
--Character name
--Phone number
武汉婚纱摄影
Christian Louboutin Shoes sale - July 6, 2011


New York Times and USA Today.It's between 100,000 and 300,000 300,000 christian louboutin womens shoes 300,000 child sex slaves in the United States today, Kutcher
Morgan, referring to the number of American children forced into into christian louboutin wedding shoes into prostitution every year. If you don't do something to
that, that's when there is something wrong with you, in in cheap christian louboutin in my opinion.The Voice challenged the figure, calling out Moore
Kutcher for their underlying thesis, which the New York weekly weekly cheap christian louboutin shoes weekly said was hatched without regard to science. It is
bogeyman.It also criticized Kutcher's Real Men Don't Buy Girls PSAs, PSAs, christian louboutin new york PSAs, which feature celebrities Justin Timberlake, Sean Penn and Jason
cghkcgk - July 10, 2011
This is a natural disaster caused by difficult to avoid the tragedy, cheap MBT shoesit is sad. And this kind of tragedy, and in fact the long history of human companions, MBT BaridiRuyingsuixing. Far not said that the 1976 Tangshan earthquake, despite the past 32 years but has remained a matter of fear. In 1998 the major flood disaster in 2003, the "atypical pneumonia" crisis,MBT shoes the end of 2004 Indian Ocean tsunami and the MBT Emarecent tropical storm in Myanmar, have caused a large number of casualties and property losses. Human nature is no stranger to disaster, but when Wenchuan earthquake and the plain reality of the time, MBT Changathe natural power of human beings before the fragile, exposed completely. Wenchuan earthquake,MBT Tunisha the people to disaster areas has caused tremendous physical and mental suffering, but also makes the map as a small region,MBT shoes clearancethe people throughout the country the most about the place. As a so-called human life, compatriots suffering in some of the time,mbt shoes sale the country's grief out of the full performance. MBT Tunisha silverThe international community has also expressed concern MBT Chapa GTXabout the rapid and condolences.
afaf - July 10, 2011
This is a natural disaster caused by difficult to avoid the tragedy, cheap MBT shoesit is sad. And this kind of tragedy, and in fact the long history of human companions, MBT BaridiRuyingsuixing. Far not said that the 1976 Tangshan earthquake, despite the past 32 years but has remained a matter of fear. In 1998 the major flood disaster in 2003, the "atypical pneumonia" crisis,MBT shoes the end of 2004 Indian Ocean tsunami and the MBT Emarecent tropical storm in Myanmar, have caused a large number of casualties and property losses. Human nature is no stranger to disaster, but when Wenchuan earthquake and the plain reality of the time, MBT Changathe natural power of human beings before the fragile, exposed completely. Wenchuan earthquake,MBT Tunisha the people to disaster areas has caused tremendous physical and mental suffering, but also makes the map as a small region,MBT shoes clearancethe people throughout the country the most about the place. As a so-called human life, compatriots suffering in some of the time,mbt shoes sale the country's grief out of the full performance. MBT Tunisha silverThe international community has also expressed concern MBT Chapa GTXabout the rapid and condolences.
discount jerseys - July 10, 2011
She later won [url=http://www.cheap-jersey-shop.com/mlb-jersey-c-1.html]discount jerseys[/url]
[url=http://www.cheap-jersey-shop.com/mlb-jersey-c-1.html]mlb jerseys[/url] the 2004 presidential election under dubious circumstances when large numbers of provincial votes in her favor were thought to be fraudulent. Nonetheless, she has been in power for eight years, longer than any president since the late strongman Ferdinand Marcos was ousted by People Power in 1986 after 20 years in power.
Cheap Oakleys - July 10, 2011
Thank you for sharing. Very hCheap Oakleys
Cheap Oakley Sunglasses
oakley outlet
Fake Oakley sunglassesappy to see your article, I very much to like and agree with your point of view. Have a good time.
cheap sunglasses sale - July 13, 2011
You this son,cheap sunglasses sale and then let me bring about hope to the community. You make my heart the fire of a renewed sense of hope, is you let my heart resurgent,cheap ray ban sunglasses you saved me a pull out the heart of the cool cool!!!!!cheap oakley sunglasses sale Original I decide not to return to any son in the community, but saw a son, I tell the oneself this son is must return!
Cheap new era hats - July 14, 2011
We have a huge range of new era hats, including baseball hats, cheap new era hats, Red bull caps New Era Hats Wholesale, monster energy hats, Wholesale hats,dc shoes hats and so on ,we offer you cheap hats, 50%disscount and free shipping.Welcome to our website Yankees hats.
oakley sunglasses - July 25, 2011
My boyfriend's birthday is coming up in three days (short notice, ... I'm actually a fan of Costal Del Mar, but I do like Oakleys too, The Best Oakley Lenses For Baseball. When shopping for Oakley sunglasses sale, it is important to know what type of lenses suit your needs and Keep your eye on the ball with these Special Edition Oakley Major League Baseball Sunglasses. With a Collector's Edition Oakley MLB Box and Never Before ...
oakley sunglasses - July 25, 2011
My boyfriend's birthday is coming up in three days (short notice, ... I'm actually a fan of Costal Del Mar, but I do like Oakleys too, The Best Oakley Lenses For Baseball. When shopping for Oakley sunglasses sale, it is important to know what type of lenses suit your needs and Keep your eye on the ball with these Special Edition Oakley Major League Baseball Sunglasses. With a Collector's Edition Oakley MLB Box and Never Before ...
cheap oakley sunglasses - July 25, 2011
I can not participate now in Replica oakleys discussion - it is very occupied. cheap oakley sunglasses I will be released - I will necessarily express the opinion. fake oakleys good and the clarity of writing is excellent. I replica oakley sunglasses have bookmarked it for you so that others will be able to Fake Oakley Sunglasses see what you have to say.
cheap oakley sunglasses - July 25, 2011
I can not participate now in Replica oakleys discussion - it is very occupied. cheap oakley sunglasses I will be released - I will necessarily express the opinion. fake oakleys good and the clarity of writing is excellent. I replica oakley sunglasses have bookmarked it for you so that others will be able to Fake Oakley Sunglasses see what you have to say.
sending flowers in bahrain - July 27, 2011
I simply wanted to say your blog is one of the nicely laid out, most inspirational I’ve come across in quite a while.

Thx!
florist in bahrain - July 27, 2011
I liked it, and I thought there were a lot of subtleties and nuances that you don’t get right away. But that’s just my

opinion, you’re completely entitled to yours.
farms for sale - August 17, 2011
For one human being to love another; that is perhaps the most difficult of all our tasks, the ultimate, the last test and proof, the work for which all other work is but preparation.

farms for sale
Ies mechanical solved papers - September 6, 2011
, earlier this month, it looks like Johansson has booted her estranged husband, Ryan Reynolds,
out of her love story and re-cast him with a more seasoned leading man.
Ies mechanical solved papers
ray ban wayfarers - September 19, 2011
It's good article.
Post a Comment










Commentary Archives

May 2013
April 2013
March 2013
February 2013
January 2013
December 2012
November 2012
October 2012
September 2012
August 2012
July 2012
June 2012

See all Archived Material

MediaBizBloggers.com

Hyper-relevancy: it’s a term we ought to get used to. It’s the foundational way that Big Data is changing the lives of digital marketers and consumers alike. In short, the data that we are now able to collect about our consumers’ behaviors online is giving us the opportunity to personalize marketing like never before.

Read More

Today's interns are Internet Pioneers -- the first to spend their whole lives with the Internet and mobile as an embedded part of their lives. The Internet is the defining influence on Internet Pioneers, and they are hooked up to and dependent on the Internet for managing almost every aspect of their lives.

Read More
Click Here for Membership Information
Contact Us  |  Editorial Overview and Guidelines |  Site Map  |  Terms of Use  |  Privacy Policy  |  RSS Feeds