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As Twitter Prepares its Public Offering…
By: Jack Myers   (09/16/2013)

As Twitter prepares to go public, here's a reminder that Jack Myers Media Business Report members learned about tweeting well before it became the phenomenon it has – when we first wrote about it In May 2007, soon after it launched, featuring an exclusive interview with Twitter founder Biz Stone

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When Will Media Buying Be 50% Programmatic? What’s Your Opinion?
By: Jack Myers   (02/27/2013)

Do you believe that digital media buying and selling trends are likely to eventually be adopted by agencies and media companies for TV, newspaper, magazine, radio and out-of-home media buying and selling? If you do not believe, what will prevent it? And if you do believe, how quickly will this transformation occur and how ubiquitous will it be?

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Classic Jack: Must Read Research Advances
By: Jack Myers   (05/31/2011)

Classic Jack: Must Read Research Advances

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Classic Jack Myers: Bullish on This Upfront Last September. Here's Why.
By: Jack Myers   (05/27/2010)

Broadcast and cable networks are FINALLY wrapping up their Upfront deals, although a surprisingly low percentage of fourth quarter Upfront commitments have been firmed up even as the fourth quarter network scatter market begins to generate some heat. A consistent pattern is emerging: advertisers will avoid making budget commitments until absolutely necessary; they will extend options periods as long as possible to avoid locking in their spending; and they will hold off on scatter buys until as close to air dates as they possibly can.

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Job and Career Realities Echo from 1993 With Even Greater Relevance. Classic Jack
By: Jack Myers   (04/28/2009)

Relationships between employees and their companies and between companies and their clients are increasingly short-lived. Positions are jobs, rather than careers.

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Is It Too Late for Brand Loyalty and Advertising to Matter? Classic Jack from 1993
By: Jack Myers   (04/21/2009)

Jack Myers Note: Although I believed in 1993 that the dynamics and realities confronting the advertising and media industry today would have materialized by the end of the last decade, the fundamental truths from my 1993 book Adbashing: Surviving the Attacks on Advertising are even more relevant and pertinent now. The downsizing of America is finally underway, with a vengeance. Unfortunately, it may be too late for many advertising-dependent companies to learn and apply these lessons.

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It's No Joke: Ad Industry Suffers from Lessons Unlearned. Classic Jack from 1993
By: Jack Myers   (04/01/2009)

It's called value. Marketers have lost their sense of advertising and media value. The drive toward increased media commoditization, which has reduced the cost basis of most major media in the past few years

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Managing Risk By Building Stronger Relationships: Classic Jack from 1998
By: Jack Myers   (03/25/2009)

Originally published in 1998: The changes that businesspeople are facing between today and 2005 are not simple paradigm shifts. They are isoquantic. A paradigm shift is a restructuring of the patterns we rely on for decision-making. For example, the transition of audiences from broadcast to cable TV has been a paradigm shift -- a slow change in patterned behavior.

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The Transformation is Everybody's Job. Classic Jack from W. Edwards Deming
By: Jack Myers   (03/04/2009)

W. Edwards Deming is considered the father of quality management. His Theory for Management, published originally in the 1950s, is required reading for all executives who are struggling to manage a business today. I originally published Deming's 14-Point Theory in my 1993 book, Adbashing: Surviving the Attacks on Advertising.

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How Research Has Endangered the Advertising Business and How Knowledge Resources Can Bring It Back to Health. Classic Jack from 1993
By: Jack Myers   (01/14/2009)

Scientists recently discovered a process in the body's immune system called "anergy." It has commonly been believed that, when an invading virus attacks the body, white blood cells race to the point of invasion, surrounding and destroying the invading virus.

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Beverly Hills, CA – NBC put on a jam-packed and very effective day Sunday at the Summer Television Critics Association tour, which included panels for all of its new fall series, its upcoming telecast of the 66th Annual Primetime Emmy Awards, show-runners from several of its returning shows (including The Blacklist, Grimm, Parenthood and Chicago Fire, among others) and one that mesmerized the roughly 250 reporters and critics gathered here: A heavy duty crash course in the ever-changing art of total audience measurement presented by NBCUniversal Research and Media Development President Alan Wurtzel.

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Beverly Hills, CA -- Typical sessions with broadcast network entertainment chiefs at the twice-yearly Television Critics Association tours are generally filled with questions about the industry overall, broadcast television in general and his or her network in particular. There is always a smattering of requests for information about specific shows, but they are usually overshadowed by queries about larger issues.

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