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Classic Jack: Keeping You Ahead of the (NY) Times
By: Jack Myers   (08/22/2014)

Out of the primordial ooze that is SxSW, a new rising technology star has emerged. SoundCloud (www.soundcloud.com), a YouTube-like site for audio, recently raised over $60 million primarily from Peter Chernin's Chernin Group and Institutional Venture Partners. With a $700 million valuation (which its founder considers too low) and significant marketing and advertising applications, SoundCloud should be on the radar screen of media companies, marketers and agencies. The Berlin-based company was founded in 2009 and originally funded with. $ 3.3 million by London-based Doughty Hanson Technology Ventures.

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Redux: Are Marketing Zombies Leading Our Industry?
By: Jack Myers   (08/18/2014)

It's time once again for my annual end-of-summer rant to the industry, a tradition in which I hope to shake up the status quo. For years, the word "change" was my mantra in these commentaries, as I pushed for a more aggressive embrace of corporate change. This tradition dates back to my days at CBS in the late 1970s, and my presentations to both my colleagues and to the community focusing on the importance of embracing the then-new technology of cable-TV. Months ago, I took the word "change" out of my vocabulary, writing

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As Twitter Prepares its Public Offering…
By: Jack Myers   (09/16/2013)

As Twitter prepares to go public, here's a reminder that Jack Myers Media Business Report members learned about tweeting well before it became the phenomenon it has – when we first wrote about it In May 2007, soon after it launched, featuring an exclusive interview with Twitter founder Biz Stone

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When Will Media Buying Be 50% Programmatic? What’s Your Opinion?
By: Jack Myers   (02/27/2013)

Do you believe that digital media buying and selling trends are likely to eventually be adopted by agencies and media companies for TV, newspaper, magazine, radio and out-of-home media buying and selling? If you do not believe, what will prevent it? And if you do believe, how quickly will this transformation occur and how ubiquitous will it be?

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Classic Jack: Must Read Research Advances
By: Jack Myers   (05/31/2011)

Classic Jack: Must Read Research Advances

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Classic Jack Myers: Bullish on This Upfront Last September. Here's Why.
By: Jack Myers   (05/27/2010)

Broadcast and cable networks are FINALLY wrapping up their Upfront deals, although a surprisingly low percentage of fourth quarter Upfront commitments have been firmed up even as the fourth quarter network scatter market begins to generate some heat. A consistent pattern is emerging: advertisers will avoid making budget commitments until absolutely necessary; they will extend options periods as long as possible to avoid locking in their spending; and they will hold off on scatter buys until as close to air dates as they possibly can.

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Job and Career Realities Echo from 1993 With Even Greater Relevance. Classic Jack
By: Jack Myers   (04/28/2009)

Relationships between employees and their companies and between companies and their clients are increasingly short-lived. Positions are jobs, rather than careers.

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Is It Too Late for Brand Loyalty and Advertising to Matter? Classic Jack from 1993
By: Jack Myers   (04/21/2009)

Jack Myers Note: Although I believed in 1993 that the dynamics and realities confronting the advertising and media industry today would have materialized by the end of the last decade, the fundamental truths from my 1993 book Adbashing: Surviving the Attacks on Advertising are even more relevant and pertinent now. The downsizing of America is finally underway, with a vengeance. Unfortunately, it may be too late for many advertising-dependent companies to learn and apply these lessons.

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It's No Joke: Ad Industry Suffers from Lessons Unlearned. Classic Jack from 1993
By: Jack Myers   (04/01/2009)

It's called value. Marketers have lost their sense of advertising and media value. The drive toward increased media commoditization, which has reduced the cost basis of most major media in the past few years

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Managing Risk By Building Stronger Relationships: Classic Jack from 1998
By: Jack Myers   (03/25/2009)

Originally published in 1998: The changes that businesspeople are facing between today and 2005 are not simple paradigm shifts. They are isoquantic. A paradigm shift is a restructuring of the patterns we rely on for decision-making. For example, the transition of audiences from broadcast to cable TV has been a paradigm shift -- a slow change in patterned behavior.

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VMA Takeaway: Miley Cyrus is Boring
Miley Cyrus likes to smoke pot and show off her tits. (Her choice of words, not mine.) That was the takeaway from her gig as host of the 32nd annual VMA Awards on MTV Sunday night – and most of her pre-show publicity, as well, which included an appearance on ABC’s “Jimmy Kimmel Live” in which she wore an outfit that covered most of her body except for her breasts. They were bare except for strategically placed pasties.

The Growing eSports Marketplace for Brands
This week on Mindshare’s Culture Vulture Live, Alexis Fragile explores the rise of eSports in North America.

Q&A: Dentsu Aegis SE Asia on Automation, Programmatic and TV
The Summer of Sears continues! Jay Sears, Senior Vice President Marketplace Development of Rubicon Project discusses "Automation, Programmatic and TV" with Anna Chan of Dentsu Aegis' Amnet Asia. The two executives appeared at Rubicon Project's 2nd Annual Real Time Trading Update from SE Asia's Buy Side in Bintan, Indonesia in July 2015.

“AGT” Presents One of the Most Amazing Things You Will Ever See on Any Screen
NBC’s summer hit “America’s Got Talent” has offered up countless impressive acts during its decade-long run … but there was one on the show Tuesday night that in my opinion topped them all. In fact, it was so amazing that it doesn’t seem adequate to qualify it against other “AGT” acts only, so let me say this: It was one of the most incredible things I have ever seen on television – and, in part, on Instagram – period. My neighbors and I were as slack-jawed as judges Howard Stern, Heidi Klum, Mel B and Howie Mandel, and host Nick Cannon, at the end of the segment.

SMI: Vibrant July Gets Ad Spend Market Back on Track
Following a challenging start to the year for most media owners, July delivered the biggest growth numbers of 2015 so far, fueled by digital and a resurgent out-of-home market.

“Fear the Walking Dead,” “I Am Cait,” “Mr. Robot”
Shortly after the publication of my column last Friday, which was filled with hindsight reflections on the recently concluded Summer 2015 Television Critics Association tour, I heard from a former TCA member with an interesting observation of his own.

Will There Be a New Media Distribution Consensus?
It’s been awhile since DISH CEO Charles Ergen began accumulating spectrum to augment his ability to provide robust programming to subscribers via mobile broadband. Last week, I noted that AT&T CEO Randall Stephenson was, more or less kind of, leapfrogging Charlie and putting the strategic idea together by absorbing DirecTV. And, on the cheaper side of the immediate future, major cable MSO/ISPs Comcast, Charter (presumably with the Time Warner Cable and Bright House acquisitions), Cablevision, Cox and others already provide Internet access via Wi-Fi hotspots everywhere (and all together) and are moving to use almost any set-top box (or dongle or device) via the cloud. (Charter’s Thomas Rutledge was a mover behind the remote DVR at Cablevision.) Also at the end of last week, Investor’s Business Daily reported that Oppenheimer analyst Tim Horan was predicting that Verizon, Sprint and T-Mobile would, one way or another, find a way to partner a la AT&T/DirecTV, too.

“TREotM”: The 2nd Decade of the 21st Century
Chapter 12, Part 1

What We Know About Frequency in TV and Digital Advertising: Pt. 2
By Gian Fulgoni, Bill Harvey and Andrew Lipsman

Ashley Madison and the Future of Men
The recent Ashley Madison hack revealed that 86% of the site's users were men, casting men and the online dating culture into the spotlight--and not in a good way.

"Fear the Walking Dead" is Here at Last!
Without a doubt the most feverishly anticipated new series of 2015 is "Fear the Walking Dead," AMC's fearsome prequel to "The Walking Dead." And tonight, at long last, it's showtime!

Is The Agency Model Broken?
Bill Koenigsberg, CEO of Horizon Media, was probably right when he recently pointed out that the old agency model is broken. But it has happened for many reasons that are not only associated with approximately $30 billion in client billings now in review.

The Millennial Dilemma
We’ve been called lazy, arrogant, narcissistic -- and most definitely tech-absorbed. When older generations hear the word “Millennials,” they often groan or shake their heads. We are the spoiled generation, connected constantly to our phones and missing out on real relationships, real connections. Or so they say.

At TCA Tours, Broadcast is Still the Game to Beat
It’s been a week since the 2015 Summer Television Critics Association tour came to an end – with a full day of panels by NBC, an experience that left many of the critics and reporters there believing that a broadcast network should never occupy the last day of any tour, especially in the summer. That’s because broadcast network days are still regarded by many of their editors and publishers, if not by the journalists and bloggers themselves, as the most important, simply because they tend to be jammed with panels for new fall or midseason series.

Mr. Mom. A Nice Theory. Ask the Kids About It.
Meet Samantha Gloria Sabo (pictured above). She is three and a half years old. Here are her priorities:

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