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Classic Jack: Keeping You Ahead of the (NY) Times
By: Jack Myers   (08/22/2014)

Out of the primordial ooze that is SxSW, a new rising technology star has emerged. SoundCloud (www.soundcloud.com), a YouTube-like site for audio, recently raised over $60 million primarily from Peter Chernin's Chernin Group and Institutional Venture Partners. With a $700 million valuation (which its founder considers too low) and significant marketing and advertising applications, SoundCloud should be on the radar screen of media companies, marketers and agencies. The Berlin-based company was founded in 2009 and originally funded with. $ 3.3 million by London-based Doughty Hanson Technology Ventures.

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Redux: Are Marketing Zombies Leading Our Industry?
By: Jack Myers   (08/18/2014)

It's time once again for my annual end-of-summer rant to the industry, a tradition in which I hope to shake up the status quo. For years, the word "change" was my mantra in these commentaries, as I pushed for a more aggressive embrace of corporate change. This tradition dates back to my days at CBS in the late 1970s, and my presentations to both my colleagues and to the community focusing on the importance of embracing the then-new technology of cable-TV. Months ago, I took the word "change" out of my vocabulary, writing

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As Twitter Prepares its Public Offering…
By: Jack Myers   (09/16/2013)

As Twitter prepares to go public, here's a reminder that Jack Myers Media Business Report members learned about tweeting well before it became the phenomenon it has – when we first wrote about it In May 2007, soon after it launched, featuring an exclusive interview with Twitter founder Biz Stone

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When Will Media Buying Be 50% Programmatic? What’s Your Opinion?
By: Jack Myers   (02/27/2013)

Do you believe that digital media buying and selling trends are likely to eventually be adopted by agencies and media companies for TV, newspaper, magazine, radio and out-of-home media buying and selling? If you do not believe, what will prevent it? And if you do believe, how quickly will this transformation occur and how ubiquitous will it be?

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Classic Jack: Must Read Research Advances
By: Jack Myers   (05/31/2011)

Classic Jack: Must Read Research Advances

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Classic Jack Myers: Bullish on This Upfront Last September. Here's Why.
By: Jack Myers   (05/27/2010)

Broadcast and cable networks are FINALLY wrapping up their Upfront deals, although a surprisingly low percentage of fourth quarter Upfront commitments have been firmed up even as the fourth quarter network scatter market begins to generate some heat. A consistent pattern is emerging: advertisers will avoid making budget commitments until absolutely necessary; they will extend options periods as long as possible to avoid locking in their spending; and they will hold off on scatter buys until as close to air dates as they possibly can.

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Job and Career Realities Echo from 1993 With Even Greater Relevance. Classic Jack
By: Jack Myers   (04/28/2009)

Relationships between employees and their companies and between companies and their clients are increasingly short-lived. Positions are jobs, rather than careers.

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Is It Too Late for Brand Loyalty and Advertising to Matter? Classic Jack from 1993
By: Jack Myers   (04/21/2009)

Jack Myers Note: Although I believed in 1993 that the dynamics and realities confronting the advertising and media industry today would have materialized by the end of the last decade, the fundamental truths from my 1993 book Adbashing: Surviving the Attacks on Advertising are even more relevant and pertinent now. The downsizing of America is finally underway, with a vengeance. Unfortunately, it may be too late for many advertising-dependent companies to learn and apply these lessons.

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It's No Joke: Ad Industry Suffers from Lessons Unlearned. Classic Jack from 1993
By: Jack Myers   (04/01/2009)

It's called value. Marketers have lost their sense of advertising and media value. The drive toward increased media commoditization, which has reduced the cost basis of most major media in the past few years

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Managing Risk By Building Stronger Relationships: Classic Jack from 1998
By: Jack Myers   (03/25/2009)

Originally published in 1998: The changes that businesspeople are facing between today and 2005 are not simple paradigm shifts. They are isoquantic. A paradigm shift is a restructuring of the patterns we rely on for decision-making. For example, the transition of audiences from broadcast to cable TV has been a paradigm shift -- a slow change in patterned behavior.

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Amid All the Digital Hype, Don’t Forget: TV Wins Elections!
Political campaigns are about winning. As we head into the 2016 election cycle, campaign managers and their media strategists would be well served by keeping in perspective the myriad new digital advertising platforms available to them and their utility in helping them win, because while digital tools are a great supplement to the tried and true method of reaching voters through local broadcast television, a political campaign focused primarily on digital tools risks losing if decision-makers don’t keep the facts in mind.

Here's how America's Most Popular Apps will Reshape Media
Look out! America's most popular apps will reshape media!

The Rising Quality Standard for Online Video
Traditional video content creators, you’ve got a problem.

Agency Reviews Decided at a Cost of Millions
Slowly but surely the pitch cycle turns, as a few more mega clients involved in pitch-bonanza-time declare their results and decide on a home for their media budgets. There’s a certain and rather pleasing symmetry to the recent set of results. Three recent results, three different solutions.

"Netflix and Chill": Binge-Watching Reaches a Whole New Level
This week, on Mindshare’s Culture Vulture Live, Aimee Goldfarb talks about the evolution of Netflix in culture. TV addicts, this news is for you: Netflix is playing to the makers movement with the announcement of a connected button called “Netflix and Chill." While you can’t actually purchase the button, Netflix has published instructions for how to create this homegrown device.

Executive Perspectives: Jack Myers
Jack Myers is a Media Ecologist, and as such, he studies media agencies and how these agencies are choosing to spend their media money and on whom they are choosing to spend their money on. The emergence of digital video and the Internet of things (IoT) are massive industry game-changers, as marketing data can come from a multitude of sources. The data is all about the usage, the interpretation and the application of data and this is how media agencies need to position themselves in order to evolve within the industry. Myers has noticed the changes in the bigger media landscape as well. Many networks have moved from a more traditional, impression-based model to a performance-based model, therefore continuing to capitalize on all the emerging trends.

Screenvision Names John Partilla as Chief Executive Officer - Press Release of the Week
Media and Marketing Veteran's Proven Track Record of Innovation Well-Suited to Lead Screenvision into New Era of Growth

Industry Leaders React to comScore’s Acquisition of Rentrak
I have to admit that I was surprised by the news that comScore was acquiring Rentrak. While I expected more consolidation in the media measurement space, I didn't envision that it would be two big players joining forces but rather the continued ingestion of smaller companies by larger companies. This acquisition is not only a brilliant tactical move, it is also strategic: It might finally move analytics and insights in such a way that the industry shifts from the proxy metric of age and gender and into a more standardize-able cross platform measurement.

Newspaper Media Influences Key Constituents
As candidates for the 2016 presidential election declare their candidacy they are also honing in on target constituents, platforms, messaging and media choices. Even at this early stage, targeted reach and differentiation are paramount. What we can all agree on thus far is that the key voters who will “swing the election” are Millennials, Women, Independents, African Americans, Hispanics and Seniors – and, local newspaper media reaches them all in a trustworthy environment.

Give Peace a Chance
In case you missed it, Burger King placed an open letter in today’s New York Times and Chicago Tribune asking McDonald’s to come together on September 21 “Peace One Day” — cast their differences aside with an unprecedented proposition. They are asking to share resources – crew and ingredients in one single pop-up location (based in Atlanta which is neutral ground) to create, serve and sell the McWhopper with all proceeds benefiting Peace One Day” (a not-for-profit).

U.S. Media Planner Survey Takeaway: Disruption Reigns!
Every year our organization, the Digital Place Based Advertising Association, conducts a survey of media planners to take their pulse on the subject of video media and advertising. The 2015 results reinforce what we all sense, i.e., the ground is moving beneath our feet. Disruption reigns.

Not Your Father’s Tune-In -- Part 3
This continues our series probing into best practices in tune-in advertising, practices that have arisen rapidly since analysts began to study set-top box data to know what really works and what doesn’t.

How Muhammed Ali, Joe Frazier and Satellites Changed TV History
The year 1975 is notable for many reasons: The Vietnam War ended with the fall of Saigon; John Mitchell, the Attorney General of the United States, was found guilty of the Watergate cover-up; fugitive Patty Hearst was captured in San Francisco, and NBC aired the first episode of "Saturday Night Live." To many of us laboring in the shallow trenches of cable television, September 30th, 1975 was the night that changed the course of television history.

Exclusive! Meredith to Publish New Lifestyle Title, Beekman 1802 Almanac
Sometimes change happens fast. Sometimes it happens not at all. And sometimes change happens in stages, so that only when you look back do you notice how much ground has been covered. Madison Avenue -- and all of us -- will be reminded of that Oct. 6 when the media giant Meredith is to bring out a new publication, the Beekman 1802 Almanac. It's intended as a premium product, more akin to a book than a magazine, and as a contemporary version of those almanacs once relied upon by farmers. To underscore how contemporary the Beekman 1802 Almanac is meant to be, it's a partnership between Meredith and a same-sex married couple, Josh Kilmer-Purcell and Brent Ridge (pictured above).

Q&A: Hakuhodo’s D.A.Consortium on Automation, Programmatic and TV
Second of a two-part series! Jay Sears, Senior Vice President Marketplace Development of Rubicon Project discusses “Automation, Programmatic and TV” with Kent Isshiki of Hakuhodo’s D.A.Consortium. The two executives appeared at Rubicon Project’s The 2nd Annual Real Time Trading Update from Japan's Buy Side in July 2015.

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