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Jack Myers has established his brand through thought leadership and respected business-to-business publishing and research services for the media and advertising industries, with primary focus on television and interactive media. Myers' publications, economic forecasts and research reports are recognized as "The Voice of the Advertiser."
Tuesday's Trivia Question: On last week's How I Met Your Mother finale, where was Ted planning to move to?Read More
If you pay to have something distributed, then it's paid media. But if someone else distributes it for you, then it's earned media. That's the basic definition of earned media, a term that earned its place in the pantheon of marketing buzzwords, though if this chart is to be believed, it is in the process of unearning it.Read More