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Tuesday's Trivia Question: On last week's How I Met Your Mother finale, where was Ted planning to move to?
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If you pay to have something distributed, then it's paid media. But if someone else distributes it for you, then it's earned media. That's the basic definition of earned media, a term that earned its place in the pantheon of marketing buzzwords, though if this chart is to be believed, it is in the process of unearning it.
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