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Bio
Jack Myers
jm@jackmyers.com JackMyers Media Advisory Network Jack Myers For more than two decades, Jack Myers has been among the media industry's leading visionaries and economic forecasters. He has consulted on business transformation, revenue-development and relationship best practices with more than 250 media companies, marketers and agencies. Jack speaks internationally on transformative business strategies and works closely with select clients to enhance the value of their brands and implement monetization models for social communities, user generated content, addressable and commercial-avoidance technologies, performance-based media and Emotional Connections™ research. Jack is the only industry analyst to have accurately predicted – more than 15-years ago – the media industry's current economic decline and he has been outspoken in advocating transformative business models for what he calls The Relationship Age™, when society and business will shift from Industrial Age mass production, mass marketing and mass media to targeted, interpersonal communications. His 1998 book, Reconnecting with Customers: Building Brands and Profits in The Relationship Age, is recognized as a leading edge primer that anticipated today's dramatic industry transformation. The Myers Publishing network of websites includes JackMyers.com, MediaVillage.com, MediaBizBloggers.com, MediaBuyersDaily.com and MediaPlannersDaily.com. Jack writes a weekly blog at JackMyersThinkTank.com and The Huffington Post. The JackMyers Advertising Sales Best Practices Research and Advertising and Marketing Economic Forecasts have been industry standards for the media community for more than 20 years. His 1993 book, Adbashing: Surviving the Attacks on Advertising, was prescient in its long-term perspective on media and advertising industry challenges and growth opportunities. His third book, Virtual Worlds: Rewiring Your Emotional Future, was published in 2007 and focuses on the growing influence of social networks. Jack established his leadership reputation in the early 1980s at CBS Television, where as Director of Marketing and Business Development he successfully built the television industry's first multi-platform integrated marketing initiative and unsuccessfully advocated that CBS invest aggressively in the infant cable television industry. Subsequently, Jack served as strategic advisor to virtually every cable and broadcast network and major media company, several major regional and national marketers and retailers, many advertising and media agencies, interactive media developers and a cross-section of television producers and studios. He began his career with the out-of-home division of Metromedia and was a sales executive at ABC-FM Radio. In 1995, Jack was asked by President and Mrs. Clinton to lead a delegation of advertising executives to the White House Conference on Children's Educational Television. He is the recipient of the George Foster Peabody Award for journalism, won the Crystal Heart Award from the Heartland Film Festival, and has been nominated for both an Academy and Emmy Award for the documentary Hank Aaron: Chasing the Dream. He has co-produced six broadcast network primetime specials with advertiser funding support. Jack is a Board Member Emeritus of the Newhouse School of Communications at Syracuse University, served on the Advisory Board for the Steinhardt School of Culture, Education and Human Development at New York University, is a member of the Academy of Television Arts & Sciences, and serves on the boards of several charitable organizations. JackMyers The Relationship Age and Emotional Connections are registered trademarks of Jack Myers. 2009. Click for Jack Myers' 2009 Speaking Engagements
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