Jack Myers - Jack Myers - Blogger Bios

Jack Myers

jack@mediadvisorygroup.com

Jack Myers is a media economist and chairman of M.E.D.I.Advisory Group, which invests in early stage companies that advance and support the media and advertising business. Jack is the author of three books on advertising, writes the weekly Jack Myers Media Business Report and publishes JackMyersThinkTank.com and MediaBizBloggers.com.

For more than two decades, Jack has been among the media industry's leading visionaries and economic forecasters. He has advised more than 250 media companies, marketers and agencies on business transformation, revenue-development and organizational best practices. Jack is the recipient of the George Foster Peabody Award for journalism, won the Crystal Heart Award from the Heartland Film Festival, and has been nominated for both an Academy and Emmy Award. Clients have included General Motors, Coca-Cola, Sears Roebuck, Campbell Soup Co., Clorox, Reebok, AT&T, Kmart, Neiman Marcus, Saks Fifth Avenue, TJX Corp., Turner Broadcasting, CBS-TV, AOL, Disney/ABC, Discovery Communications, The Weather Channel, Met Life, Time Warner, Golf Magazine, Aegis Group, Mediaedge, The Huffington Post, Babelgum.com. Jack is the recipient of the George Foster Peabody Award for journalism, won the Crystal Heart Award from the Heartland Film Festival, and has been nominated for both an Academy and Emmy Award.

While a student at Syracuse University, Jack co-founded the Syracuse New Times, which remains the leading weekly in the Syracuse market. He joined the out-of-home division of Metromedia as a sales executive, moved to ABC-FM Radio as local sales manager and became Director of Marketing, Business Development and Research at CBS-Television Stations. He was an early advocate of investment in cable TV and became EVP Content and Revenue for UTV Cable Network before forming his own business in 1985.

Jack is the only industry analyst to have accurately predicted – more than 15-years ago – the media industry's current economic transformation and he has been outspoken in advocating new business models for what he calls The Relationship Age™, when society and business will shift from Industrial Age mass production, mass marketing and mass media to targeted, interpersonal and interactive communications. His 1998 book, Reconnecting with Customers: Building Brands and Profits in The Relationship Age, is recognized as a leading edge primer that anticipated today's dramatic industry transformation. His 1993 book, Adbashing: Surviving the Attacks on Advertising, was prescient in its long-term perspective on media and advertising industry challenges and growth opportunities. His third book, Virtual Worlds: Rewiring Your Emotional Future, was published in 2007 and focuses on the growing influence of social networks on young people.

At CBS Television, Jack successfully built the television industry's first multi-platform integrated marketing initiative and unsuccessfully advocated that CBS invest aggressively in the infant cable television industry. In 1995, Jack was asked by President and Mrs. Clinton to lead a delegation of advertising executives to the White House Conference on Children's Educational Television. He has co-produced six broadcast network primetime specials with advertiser funding support and executive produced the award-winning documentary Hank Aaron: Chasing the Dream. Jack is a Board Member Emeritus of the Newhouse School of Communications at Syracuse University, served on the Advisory Board for the Steinhardt School of Culture, Education and Human Development at New York University, is a member of the Academy of Television Arts & Sciences, and serves on the boards of several charitable organizations.