Jack Myers

Jack Myers
Jack@mediadvisorygroup.com

Jack Myers is a media economist and founder of M.E.D.I.Advisory Group, which works with media companies, agencies, marketers and early-stage companies to develop and implement investment and growth strategies. He is the author of three books and writes the weekly Jack Myers Media Business Report for clients and corporate subscribers. Myers Surveys of Advertising Executives on Sales Organization Performance are used by more than 100 media sales organizations.

For more than two decades, Jack has been among the media industry's leading visionaries and economic forecasters. He has advised more than 250 media companies, marketers and agencies on business transformation, revenue-development and organizational best practices. Jack is the recipient of the George Foster Peabody Award for journalism, won the Crystal Heart Award from the Heartland Film Festival, and has been nominated for both an Academy and Emmy Award.

While a student at Syracuse University, Jack co-founded the Syracuse New Times. He began his career with the out-of-home division of Metromedia, was a sales manager at ABC-FM Radio, was Director of Marketing, Business Development and Research at CBS-TV Stations, and was EVP Content and Revenue for UTV Cable Network before forming his own business in 1985.

Jack is the only industry analyst to have accurately predicted – more than 15-years ago – the media industry's current economic transformation and he has been outspoken in advocating new business models for what he calls The Relationship Age™, when society and business will shift from Industrial Age mass production, mass marketing and mass media to targeted, interpersonal and interactive communications. His 1998 book, Reconnecting with Customers: Building Brands and Profits in The Relationship Age, is recognized as a leading edge primer that anticipated today's dramatic industry transformation. His 1993 book, Adbashing: Surviving the Attacks on Advertising, was prescient in its long-term perspective on media and advertising industry challenges and growth opportunities. His third book, Virtual Worlds: Rewiring Your Emotional Future, was published in 2007 and focuses on the growing influence of social networks.

At CBS Television, Jack successfully built the television industry's first multi-platform integrated marketing initiative and unsuccessfully advocated that CBS invest aggressively in the infant cable television industry. In 1995, Jack was asked by President and Mrs. Clinton to lead a delegation of advertising executives to the White House Conference on Children's Educational Television. He has co-produced six broadcast network primetime specials with advertiser funding support and executive produced the award-winning documentary Hank Aaron: Chasing the Dream. Jack is a Board Member Emeritus of the Newhouse School of Communications at Syracuse University, served on the Advisory Board for the Steinhardt School of Culture, Education and Human Development at New York University, is a member of the Academy of Television Arts & Sciences, and serves on the boards of several charitable organizations.

JackMyers
M.E.D.I.Advisory Group LLC
(646) 352 2636
Jack@mediadvisorygroup.com
www.mediadvisorygroup.com

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