Walter Sabo

Chief Executive Officer

Mr. Sabo is the Founder and creator of the business concept. He is an experienced leader of new organizations. In 1984 he started a Manhattan based company called Sabo Media that provides content and management strategies to some of the most successful media conglomerates in the world. At Sirius Satellite radio, he assembled the programming team and helped to manage them on a daily basis. His association with Sirius spaned more than eight years.

Prior to starting Sabo Media, Walter was Vice President in charge of the ABC Radio Networks and was responsible for almost 2,000 network affiliated stations and managed a staff of 300 people. His job focused on the acquisition and management of creative talent. At NBC, under Fred Silverman, he was Executive Vice President of NBC-owned FM radio stations. Two formats his team created, Adult Contemporary and Urban, have become financial backbones of American radio programming. They were developed as the result of Mr. Sabo's identifying key demographics, music preference trends and assembling the right team.

Mr. Sabo's expertise is discovering, managing and monetizing extraordinary talent.