Bio

Andy Batkin
abatkin@goprolink.com

Andy Batkin was appointed CEO of ProLink Media in July of 2007. At ProLink, Mr. Batkin utilizes his extensive media experience to further strengthen the company's position as a leader in the growing digital out-of-home advertising channel through its cart-mounted GPS screens in over 600 resort and high end destination golf courses worldwide that reaches over 13,000,000 golfers annually.

Mr. Batkin comes to ProLink from Innovative Media Solutions, LLC, where he was CEO and the creator of the People vs. the Pros golf event, which was added to the PGA TOUR's 2007 Official Challenge Event schedule and is now in its sixth year of production.

Prior to starting IMS, in 1990, Batkin founded Interactive Marketing, Inc. (IMI). In 1995, IMI became the Interactive Marketing Agency of Record for Yahoo, developing the branding and media plan to build YAHOO into an Internet media powerhouse with a multi-billion dollar valuation. Batkin performed similar work for companies such as NBC, Netscape, Lycos, Playboy, and created SuperBowl.com for the National Football League.

Mr. Batkin is a graduate of Boston University with a BS in Public Communications.