About Jack Myers

Entering a virtual world is the equivalent of an amphibian taking its first tentative steps out of water and discovering how to breathe. To the amphibian, is one world real and the other not? Is a virtual existence in Second Life or gaming sites any less "real" than time spent at a friend's home?

Jack’s second book established him as the foremost forecaster of media and advertising industry trends and economic shifts resulting from the growth of the Internet and interactive media. As the Information Age evolved into The Relationship Age™, where relationships come first and ”the deal” second, Reconnecting with Customers proved to be a manual and guide for all businesspeople on how to reconnect advertising, promotion, marketing and relationships to sales, profits and brand equity.

In 1993, Jack Myers anticipated the enormous changes that were about to radically alter the marketing, advertising and media businesses resulting from the introduction of the Internet and interactivity. His perspectives, insights and predictions proved prescient. For industry historians, Jack’s first book provides a fascinating glimpse into an industry on the cusp of change. Most of the ideas first suggested in Adbashing have become reality, while some are just now being developed and implemented as the industry adapts to the opportunities Jack envisioned two decades ago.