|HOME||MEDIABIZBLOGGERS.com||WOMEN In MEDIA||HOOKED UP||MEMBERSHIP INFO||MEMBER COMPANIES||MEDIA BUSINESS REPORT||ECONOMIC FORECASTS||RESEARCH|
Jack Myers is a media ecologist and chairman of MyersBizNet, a network of more than 200 media and advertising companies. MyersBizNet provides members with economic intelligence, marketing and communications resources, sales development tools and career enhancement programs.
Jack is a technology and economic visionary, award-winning documentary film producer, author and founder of the Women in Media Mentoring Initiative, Media Village and Syracuse University Newhouse Network. His latest book, Hooked Up: A New Generation's Surprising Take on Sex, Politics and Saving the World, won the International Book Award for Youth Issues and was finalist for the USA Book Award. Jack also has investments in a portfolio of more than three dozen digital media and entertainment companies.
Jack is the recipient of the George Foster Peabody Award, won the Crystal Heart Award from the Heartland Film Festival, and has been nominated for both an Academy and Emmy Award for Best Documentary Feature. He has been presented a World Music Award and co-produced the GE Focus Forward Films documentary series with Morgan Spurlock's cinelan group, in which he is a partner.
Jack's career includes sales and management positions at CBS Television, ABC Radio and Metromedia Outdoor. From 1984 to 2008, he consulted on technology, industry trends and shifting revenue-models for more than 250 media companies, marketers and agencies. From 1993 to 1998 he headed Television Production Partners, an LA-based programming studio funded by ten major global marketers including General Motors, Coca-Cola, AT&T, MasterCard, Reebok and Campbell Soup Company. He also advised General Motors, Campbell Soup and TJX Corp on the reorganization of their media buying and planning agencies, represented Aegis Group in the strategy and acquisitions that built Carat North America, managed all TV and radio media planning and buying for Saks Fifth Avenue and Neiman-Marcus, and built the largest U.S. sales agency representing Canadian TV.
While in college, he co-founded the Syracuse New Times. Jack is a Board Member of the Newhouse School of Communications at Syracuse University. He served on the Advisory Board for the Steinhardt School of Culture, Education and Human Development at New York University where he studied Media Ecology with Dr. Neil Postman.
We have arrived at the moment where brands have just started to effectively translate their storytelling prowess to digital media and find the means of getting those stories in front of willing audiences. Conversely, audiences have only been willing insofar as the stories coming from brands are authentic and valuable to their day-to-day existence. There’s plenty of evidence to support the notion that consumers don’t lose any sleep over who produces the content they enjoy. In fact, consumers have developed an expectation that the brands on their radars should produce content serially. A recent TNS study found that 60% of consumers expect owned content from brands, nearly half of them (46 %) follow their favorite brands’ blogs, while 40% of consumers are disappointed in brands that don’t produce or maintain a blog, citing everything from laziness to fading relevance as reasons a brand might not bother with content.Read More
This week I celebrate the three-year anniversary of when I decided to start i. Predictus (the ones we are counting). I am often asked why there are no women on my board or more in my company or why I don’t have women investors. The answer is simple: They have not appeared yet. Women have appeared on my journey; entrepreneurs like me who started their first company with the support of a man willing to invest in them, their spirit and drive. Many of the women I have encountered (not all but enough) have not reached their hand out to me, but in fact have presented obstacles to me instead. They come in the form of legal letters, industry gossip and overall fear-mongering. I am not sure why that is but again there are not many of us so the few that exist should take inventory.Read More