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About Jack Myers & MyersBizNet, Inc.

 

Jack Myers

Jack Myers is a media ecologist and chairman of MyersBizNet, a network of more than 200 media and advertising companies. MyersBizNet provides members with economic intelligence, marketing and communications resources, sales development tools and career enhancement programs.

Jack is a technology and economic visionary, award-winning documentary film producer, author and founder of the Women in Media Mentoring Initiative, Media Village and Syracuse University Newhouse Network. His latest book, Hooked Up: A New Generation's Surprising Take on Sex, Politics and Saving the World, won the International Book Award for Youth Issues and was finalist for the USA Book Award. Jack also has investments in a portfolio of more than three dozen digital media and entertainment companies.

Jack is the recipient of the George Foster Peabody Award, won the Crystal Heart Award from the Heartland Film Festival, and has been nominated for both an Academy and Emmy Award for Best Documentary Feature. He has been presented a World Music Award and co-produced the GE Focus Forward Films documentary series with Morgan Spurlock's cinelan group, in which he is a partner.

Jack's career includes sales and management positions at CBS Television, ABC Radio and Metromedia Outdoor. From 1984 to 2008, he consulted on technology, industry trends and shifting revenue-models for more than 250 media companies, marketers and agencies. From 1993 to 1998 he headed Television Production Partners, an LA-based programming studio funded by ten major global marketers including General Motors, Coca-Cola, AT&T, MasterCard, Reebok and Campbell Soup Company. He also advised General Motors, Campbell Soup and TJX Corp on the reorganization of their media buying and planning agencies, represented Aegis Group in the strategy and acquisitions that built Carat North America, managed all TV and radio media planning and buying for Saks Fifth Avenue and Neiman-Marcus, and built the largest U.S. sales agency representing Canadian TV.

While in college, he co-founded the Syracuse New Times. Jack is a Board Member of the Newhouse School of Communications at Syracuse University. He served on the Advisory Board for the Steinhardt School of Culture, Education and Human Development at New York University where he studied Media Ecology with Dr. Neil Postman.

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Member Companies


MyersBizNet Members

ABC Cable
A+E Networks
AMC Networks
BlogHer
CBS TV
Comcast Cable
DPAA
Forbes
GE Capital
Hallmark Channel
Horizon Media
Linkable
MediaBrands IPG
Meredith Publishing
National Cinemedia
NCC Media
Pivot TV
Screenvision
Simulmedia
Telemundo
Tremor Video
TV Guide Channel
Univision
Verizon Wireless
Warner Bros Television Group
Wide Orbit

ABC TV
AEG Global Partnerships
AOL Networks
Brightline Interactive
iHeartMedia
Deutsche Bank Equity Research
Dstillery
Fox Broadcasting
Google
Havas Media
Icon International
Maker Studios
Media Experts-Canada
Mower and Associates
NBC TV
Omnicom
PricewaterhouseCoopers
Scripps Networks
Spotify
The CW
Tribeca Enterprises
TVB-Canada
Viacom / MTV Networks
VEVO
Weather Channel
Yahoo! Inc.
Active International
Aegis / Carat
BlinkX
Cablevision
Clear Channel Outdoor
Discovery Networks
Facebook
Fox Cable / Sports
GroupM
Hearst Corporation
JCDecaux
Martini Media
MediaLink, LLC
MPG
NBCU Cable
Pandora
RLTV
Shaw Communications - Canada
Sterling Jewelers
Touchstorm
Turner Broadcasting
Twitter
Verizon
Videology
WGN America
ZenithOptimedia

MediaBizBloggers.com

As we all know, words are wind, but sometimes that wind can be very biting. “…We're still doing TV ratings on something more analogous to political polling," says Time Magazine columnist James Poniewozik in a recent Public Radio International interview. Hard truths cut both ways though as the media industry continues to support and rely upon a seemingly flawed system. Nielsen might possibly retort “you know nothing” to such a comment , but as the media and market research industries begin to embrace big data as never before, the entire television ecosystem hinges on approximately twenty-five thousand Nielsen People Meter households whose data generate the incumbent TV currency. The U.S. Census currently places the U.S. household population at over 115 million, which equates to one people meter for every 4,600 U.S. households. A set-top box (STB) sample of 1.5 million households equals a 1:77 STB to U.S. household ratio.

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National Geographic Channel, a network that in recent years has become known for its uncommonly creative publicity and promotion practices, faces just such challenges in the month ahead when it will debut “Eat: The Story of Food,” a three-night, six-hour documentary miniseries beginning Friday, November 21 that should leave sated anyone hungry for fresh information and fascinating historical footnotes about the title subject, and two new ongoing half-hour series, “Eric Greenspan is Hungry,” in which the celebrity chef travels around the country in search of the best meat, poultry and shellfish recipes, and “Chug,” a series in which comedian and TV host Zane Lamprey travels the world sampling the finest cocktails (and some interesting cuisine). “Greenspan” and “Chug” debut on Monday, November 24.

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