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Chairman, Media Ecologist
For more than 30-years, Jack Myers has been the go-to visionary in the media business. He serves as Chairman and Media Ecologist at MyersBizNet, which ‘future proofs’ the business of more than 200 member companies through exclusive market intelligence, economic data and strategic insights for decision-making. Jack’s new book focuses on The Future of Men: Masculinity in the Twenty-First Century. It will be published in Fall 2015 in association with a series of short documentary films produced by Morgan Spurlock’s cinelan productions. Jack is also launching FutureofMen.com focusing on advancing new definitions of masculinity to support men as society, culture and business become increasingly female-dominant. Jack is founder of WomenAdvancing, an all-women’s dual-mentoring support group serving the media, advertising and marketing community. He is an advocate of empowering young people as mentors and founded 1stFive.org, a diversity outreach program. He also founded Media Legends and MyersBizNet Media All-Stars. MyersBizNet’s MediaVillage.com is home to MediaBizBloggers, Wall St. Speaks Out on Media, Planet Ed and Lunch at Michael’s.
Jack is a cultural, economic and technology visionary, award-winning documentary film producer and author. His last book, Hooked Up: A New Generation’s Surprising Take on Sex, Politics and Saving the World, won the International Book Award for Youth Issues. Jack is the recipient of the George Foster Peabody Award, won the Crystal Heart Award from the Heartland Film Festival, and has been nominated for both an Academy and Emmy Award for Best Documentary Feature. He has been presented a World Music Award and co-produced the GE Focus Forward Films documentary series with Morgan Spurlock’s cinelan group, in which he is a partner.
Jack’s career includes sales and management positions at CBS, ABC and Metromedia. He is Chairman of the Board of International Radio and Television Society (IRTS), a Board Member of the Newhouse School of Communications at Syracuse University, and served on the Advisory Board for the Steinhardt School of Culture, Education and Human Development at New York University where he studied Media Ecology with Dr. Neil Postman. He is also a board member of the TD Foundation, serving the veteran families impacted by the conflicts in Afghanistan and the Mideast, and of the John A. Reisenbach Foundation, which supports safety in New York City.
From EPGs and Channels to Sites and Browsers to Apps
Media evolves. Print, from paper to digital; radio from on air to on line; out of home from static to dynamic; television from broadcast to addressable. While the importance of linear television and its increasingly addressable nature will remain highly significant for at least five more years and possibly more, the next phase of message distribution represents fundamental change and a significant opportunity, or threat, to all advertisers.
Not Your Father’s Tune-In -- Part 1
Tune-in advertising has been getting smarter. The category, also known as audience promotion, actually works to cause ratings lifts. Now that people are measuring these lifts, the category has evolved into a high level of direct marketing closed-loop thinking.
Video Pick: The End of “Mad Men” (Again)
Ready for some ready-made nostalgia, “Mad Men” fans?
Q&A: IPG SE Asia on Automation, Programmatic and TV
Jay Sears, Senior Vice President Marketplace Development of Rubicon Project discusses “Automation, Programmatic and TV” with Yean Cheong of IPG Mediabrands’ Cadreon in SE Asia. The two executives appeared at Rubicon Project’s 2nd Annual Real Time Trading Update from SE Asia's Buy Side in Bintan, Indonesia in July 2015.
Success on YouTube: These Four Brands are Doing It Right
There’s a huge variety of brands on YouTube and lessons to learn from the ways they tell stories and build communities.
VMA Takeaway: Miley Cyrus is Boring
Miley Cyrus likes to smoke pot and show off her tits. (Her choice of words, not mine.) That was the takeaway from her gig as host of the 32nd annual VMA Awards on MTV Sunday night – and most of her pre-show publicity, as well, which included an appearance on ABC’s “Jimmy Kimmel Live” in which she wore an outfit that covered most of her body except for her breasts. They were bare except for strategically placed pasties.
The Growing eSports Marketplace for Brands
This week on Mindshare’s Culture Vulture Live, Alexis Fragile explores the rise of eSports in North America.
Q&A: Dentsu Aegis SE Asia on Automation, Programmatic and TV
The Summer of Sears continues! Jay Sears, Senior Vice President Marketplace Development of Rubicon Project discusses "Automation, Programmatic and TV" with Anna Chan of Dentsu Aegis' Amnet Asia. The two executives appeared at Rubicon Project's 2nd Annual Real Time Trading Update from SE Asia's Buy Side in Bintan, Indonesia in July 2015.
“AGT” Presents One of the Most Amazing Things You Will Ever See on Any Screen
NBC’s summer hit “America’s Got Talent” has offered up countless impressive acts during its decade-long run … but there was one on the show Tuesday night that in my opinion topped them all. In fact, it was so amazing that it doesn’t seem adequate to qualify it against other “AGT” acts only, so let me say this: It was one of the most incredible things I have ever seen on television – and, in part, on Instagram – period. My neighbors and I were as slack-jawed as judges Howard Stern, Heidi Klum, Mel B and Howie Mandel, and host Nick Cannon, at the end of the segment.
SMI: Vibrant July Gets Ad Spend Market Back on Track
Following a challenging start to the year for most media owners, July delivered the biggest growth numbers of 2015 so far, fueled by digital and a resurgent out-of-home market.
“Fear the Walking Dead,” “I Am Cait,” “Mr. Robot”
Shortly after the publication of my column last Friday, which was filled with hindsight reflections on the recently concluded Summer 2015 Television Critics Association tour, I heard from a former TCA member with an interesting observation of his own.
Will There Be a New Media Distribution Consensus?
It’s been awhile since DISH CEO Charles Ergen began accumulating spectrum to augment his ability to provide robust programming to subscribers via mobile broadband. Last week, I noted that AT&T CEO Randall Stephenson was, more or less kind of, leapfrogging Charlie and putting the strategic idea together by absorbing DirecTV. And, on the cheaper side of the immediate future, major cable MSO/ISPs Comcast, Charter (presumably with the Time Warner Cable and Bright House acquisitions), Cablevision, Cox and others already provide Internet access via Wi-Fi hotspots everywhere (and all together) and are moving to use almost any set-top box (or dongle or device) via the cloud. (Charter’s Thomas Rutledge was a mover behind the remote DVR at Cablevision.) Also at the end of last week, Investor’s Business Daily reported that Oppenheimer analyst Tim Horan was predicting that Verizon, Sprint and T-Mobile would, one way or another, find a way to partner a la AT&T/DirecTV, too.
“TREotM”: The 2nd Decade of the 21st Century
Chapter 12, Part 1
What We Know About Frequency in TV and Digital Advertising: Pt. 2
By Gian Fulgoni, Bill Harvey and Andrew Lipsman
Ashley Madison and the Future of Men
The recent Ashley Madison hack revealed that 86% of the site's users were men, casting men and the online dating culture into the spotlight--and not in a good way.