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About Jack Myers & MyersBizNet, Inc.

 

Jack+Myers

Chairman, Media Ecologist

MyersBizNet, Inc

For more than 30-years, Jack Myers has been the go-to visionary in the media business. He serves as Chairman and Media Ecologist at MyersBizNet, which ‘future proofs’ the business of more than 200 member companies through exclusive market intelligence, economic data and strategic insights for decision-making. Jack’s new book focuses on The Future of Men: Masculinity in the Twenty-First Century. It will be published in Fall 2015 in association with a series of short documentary films produced by Morgan Spurlock’s cinelan productions. Jack is also launching FutureofMen.com focusing on advancing new definitions of masculinity to support men as society, culture and business become increasingly female-dominant. Jack is founder of WomenAdvancing, an all-women’s dual-mentoring support group serving the media, advertising and marketing community. He is an advocate of empowering young people as mentors and founded 1stFive.org, a diversity outreach program. He also founded Media Legends and MyersBizNet Media All-Stars. MyersBizNet’s MediaVillage.com is home to MediaBizBloggers, Wall St. Speaks Out on Media, Planet Ed and Lunch at Michael’s.

Jack is a cultural, economic and technology visionary, award-winning documentary film producer and author. His last book, Hooked Up: A New Generation’s Surprising Take on Sex, Politics and Saving the World, won the International Book Award for Youth Issues. Jack is the recipient of the George Foster Peabody Award, won the Crystal Heart Award from the Heartland Film Festival, and has been nominated for both an Academy and Emmy Award for Best Documentary Feature. He has been presented a World Music Award and co-produced the GE Focus Forward Films documentary series with Morgan Spurlock’s cinelan group, in which he is a partner.

Jack’s career includes sales and management positions at CBS, ABC and Metromedia. He is Chairman of the Board of International Radio and Television Society (IRTS), a Board Member of the Newhouse School of Communications at Syracuse University, and served on the Advisory Board for the Steinhardt School of Culture, Education and Human Development at New York University where he studied Media Ecology with Dr. Neil Postman. He is also a board member of the TD Foundation, serving the veteran families impacted by the conflicts in Afghanistan and the Mideast, and of the John A. Reisenbach Foundation, which supports safety in New York City.

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Member Companies


MyersBizNet Members

ABC Cable
A+E Networks
AMC Networks
BlogHer
CBS TV
Comcast Cable
DPAA
Forbes
GE Capital
Hallmark Channel
Horizon Media
Linkable
MediaBrands IPG
Meredith Publishing
National Cinemedia
NCC Media
Pivot TV
Screenvision
Simulmedia
Telemundo
Tremor Video
TV Guide Channel
Univision
Verizon Wireless
Warner Bros Television Group
Wide Orbit

ABC TV
AEG Global Partnerships
AOL Networks
Brightline Interactive
iHeartMedia
Deutsche Bank Equity Research
Dstillery
Fox Broadcasting
Google
Havas Media
Icon International
Maker Studios
Media Experts-Canada
Mower and Associates
NBC TV
Omnicom
PricewaterhouseCoopers
Scripps Networks
Spotify
The CW
Tribeca Enterprises
TVB-Canada
Viacom / MTV Networks
VEVO
Weather Channel
Yahoo! Inc.
Active International
Aegis / Carat
BlinkX
Cablevision
Clear Channel Outdoor
Discovery Networks
Facebook
Fox Cable / Sports
GroupM
Hearst Corporation
JCDecaux
Martini Media
MediaLink, LLC
MPG
NBCU Cable
Pandora
RLTV
Shaw Communications - Canada
Sterling Jewelers
Touchstorm
Turner Broadcasting
Twitter
Verizon
Videology
WGN America
ZenithOptimedia

MediaVillage.com

Using Social Insights to Drive Brand Preference
Winning brand preference over competitors is a challenge for all marketers looking to attract and retain customers. To be successful, it is essential to find channels where customers can be engaged and build a connection with the brand.

Video of the Week: Fuse Brings Transcendent to TCA
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What Might Replace the Set-Top Box?
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TCA Stand-Outs Large (Hallmark, Nat Geo) and Small (WGN, Up, El Rey)
One of the most interesting things about covering the cable days of the twice-yearly Television Critics Association tours is observing which networks or network groups most successfully grab the attention of the hundreds of reporters and critics attending their press conferences and which ones don't make much of an impression at all. The results can be very surprising.

The CFO/CMO Union
Will the CFO and CMO ever form a more perfect union? I recently saw a study produced by Ernst & Young and reported in the Wall Street Journal that claims collaboration between CFOs and CMOs is increasing. The survey also acknowledges that there is still a long way to go to establish a real partnership between their responsibilities, particularly as it pertains to "common practices and cultural differences." In my opinion a perfect union is unlikely but a better working relationship is not only necessary but critical to the success of a business. Let's explore.

Multi-Sensory Experiences for Brands
This week on Mindshare's Culture Vulture Live, Mark Potts explores multi-sensory opportunities for brands.

TV is from Mars and Video is from Venus
In a spring 2015 trend report Business Insider stated that video ad revenue will double in just two years and reach nearly $5 billion in 2016, up from $2.8 billion in 2013. Consumers' engagement online, over multiple devices, increases daily. As the landscape for what exactly constitutes "TV" or "video" changes rapidly, advertisers are racing to keep up.

The Macro Forces Behind Slow GDP Growth
Ever since the end of the Great Recession a few years ago, there has been much written about the lack of both economic growth and inflation. Much of this coverage mentions that the post-recession recovery is much slower than the recovery of past recessions of the late 20th century.

Early AT&T/DirecTV Merger Questions
Now that the consummation of AT&T's merger with DirecTV is done, how will this $40 billion-plus deal impact consumers from both parties and the TV world at large? Chances are you haven't heard much over that question up to now, in part because of how this deal was completed last week -- Federal Communications Commission approval mid-Friday afternoon, and AT&T putting out a press release, and only a release, of the consummation less than two hours later. That's way late for much analysis on the part of the business news channels or journalism in general.

Trevor Noah Hits TCA; Nat Geo Honors Cecil
In performance on stage Tuesday night and again in a press conference Wednesday morning, members of the Television Critics Association got to know the man they will likely honor in the years ahead with multiple TCA Awards in the category of Outstanding News Program – controversial comedian Trevor Noah (pictured at top), who will take over Comedy Central's "The Daily Show" on September 28. Noah, a smart and engaging guy who joined "The Daily Show" last year as a contributor, quickly and efficiently charmed the group, setting the stage for years of admiration and handily putting behind him lingering memories about a series of sexist and anti-Semitic jokes he tweeted a couple of years ago.

Is TV Currency Dead? Predictions from AOL Open Series
There is a lot of talk these days about the changing TV landscape, from the advancement of programmatic to the demise of dayparts, the Upfront and even our current currency. All of this made for a lively discussion at the recent AOL Open Series on Programmatic TV. The event featured a panel of media executives from across the spectrum including Dermot McCormack, President AOL Video and Studios; Jaime Power, Senior Partner at MODI Media; Dana Hayes Jr, Group Vice President of Global Partner Development for Acxiom, and Dan Aversano, Senior Vice President, Client & Consumer Insights at Turner Broadcasting. The panel was moderated by Dan Ackerman, Senior Vice President, Programmatic TV at Adap.tv.

Is the ESPN Bubble About to Burst?
It’s episode 24 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey.

At Summer TCA 2015, Netflix is Everything
Is Netflix everything? It certainly seemed that way yesterday at the Beverly Hilton Hotel during the historic opening day of the 2015 Summer Television Critics Tour. In a quantum leap of participation, and perhaps as a reflection of its current position in the home entertainment marketplace, Netflix impressively filled an entire day with panels for current and upcoming programs, along with a session with Chief Content Officer Ted Sarandos (pictured at top). And just like that, the scrappy streamer joined the ranks of CBS, NBC, ABC, Fox and FX – the only programmers who consistently present full days of panels during TCA tours, at least those in the summer.

Stuart Elliott: A 'Gawkward' Media Moment
It probably won't be long before the gatekeepers at the world's dictionaries are asked to approve a new word: "Gawkward," meaning an embarrassing or discomforting situation drenched in schadenfreude, as when a website known for anything-goes posts that upset and provoke others gets a turn in the barrel.

The Generation Gap(s) in Digital Media
One of the less appealing characteristics of the more strident members of the digital community is their habit of suggesting that the world of media planning, buying and selling was ill-informed, ill served by its measurements and entirely unaccountable until they came along.

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