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"Fringe," "Dollhouse," "90210" and More: A Summer 2008 TCA Download - Ed Martin Live from TCA
By: Ed Martin   (07/24/2008)

For the first time in longer than any current TCA member can recall, hundreds of television critics from across the United States and Canada assembled to learn all they could about the new series set to debut during the upcoming television season without seeing pilots for most of those shows.

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NBC's Ben Silverman and Marc Graboff at TCA: It's All About Cars and Stars - Ed Martin Live at TCA
By: Ed Martin   (07/22/2008)

The broadcast network portion of the Summer 2008 Television Critics Association tour has run surprisingly smooth these last eight days, given that three of the five networks - ABC, The CW and NBC -- had no pilots to show the press prior to sessions with the producers and casts of their new shows. The critics have been good sports about it, conducting interviews and filing stories with far less information than usual to go on.

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"Gossip Girl" and "90210": The CW's Day at TCA - Ed Martin Live at TCA
By: Ed Martin   (07/21/2008)

It seemed as if every moment of The CW's morning at the Summer 2008 Television Critics Association tour throbbed with the influence of the two-year-old network's first true signature show, Gossip Girl. From the sessions for 90210 and Privilege, two new scripted dramas with canvases largely populated by wealthy and attractive young people, to the presentation of a new reality series about young people competing for a job at a fashion magazine that caters to the wealthy and the attractive, to a press conference with CW Entertainment President Dawn Ostroff, The CW's day at TCA felt as if it were all Gossip Girl all the time.

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Emmy Glory: "Mad Men," "Damages," "Monk" and More Make This a Big Year for Basic Cable - Ed Martin Live at TCA
By: Ed Martin   (07/18/2008)

The 2008 Summer Television Critics Association tour has been notable for showcasing an unprecedented number of successful scripted basic cable series. A press conference with the cast of AMC's Mad Men and, one week later, an unforgettable field trip to the show's set, where critics eagerly explored the offices of the Sterling Cooper Advertising Agency. A party with the casts of TNT's The Closer and Saving Grace. Press conferences with the casts of FX's Damages and The Shield (and the opportunity to talk with most of the actors in both casts at Fox's spectacular party Monday night on the Santa Monica Pier).

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TCA Terror! When Publicists Attack! - Ed Martin Live at TCA
By: Ed Martin   (07/17/2008)

I have watched a number of personal publicists express extreme displeasure with journalists during my almost 20 years of covering TCA tours, but I have never seen anything like the assault Tuesday night on Hal Boedeker, the hard-working and very well liked television critic for the Orlando Sentinel.

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"Grey's Anatomy:" It's All About Katherine Heigl and Shonda Rhimes at TCA - Ed Martin Live at TCA
By: Ed Martin   (07/17/2008)

Something major is going to happen to Katherine Heigl's character, Dr. Izzie Stevens, when Grey's Anatomy returns for its fifth season this fall.

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Jack Myers On the Road Commentary Archives

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MediaVillage.com

Stuart Elliott: A 'Gawkward' Media Moment
It probably won't be long before the gatekeepers at the world's dictionaries are asked to approve a new word: "Gawkward," meaning an embarrassing or discomforting situation drenched in schadenfreude, as when a website known for anything-goes posts that upset and provoke others gets a turn in the barrel.

The Generation Gap(s) in Digital Media
One of the less appealing characteristics of the more strident members of the digital community is their habit of suggesting that the world of media planning, buying and selling was ill-informed, ill served by its measurements and entirely unaccountable until they came along.

Media Execs' Priorities for New Media Marketplace
The rapid proliferation of new digital, mobile and social (DMS) channels has completely changed the way that companies are connecting with their consumers. DMS channels are increasingly becoming a top priority for advertisers when developing strategies and campaigns to target and engage their consumers. The opportunities and challenges that this shifting landscape presents have been well documented.

Rob Norman @ VidCon: What Makes Selfies Stick?
VidCon is no longer cool. I know this because I was there and history tells me that the moment I show up, that's it for the whole “cool” thing.

Mindshare: The New Emoji World Order
This week on Mindshare’s Culture Vulture Live, Alexis Fragale looks at the increasing popularity of emojis and what brands are doing with them.

SMI: June Ad Market Suffers with Absence of World Cup Dollars
Pundits hoping for a strong June to help deliver a strong end to the quarter will be disappointed with SMI’s latest numbers.

Emmy Nominees 2015: Comedy Snags and Snubs
As I said last week, when it comes to nominating top talent, it is increasingly clear that Emmy and I don’t think alike.

Stuart Elliott: July Madness -- Shop ‘til Who Drops?
Among my favorite movies about advertising is the 1940 screwball comedy "Christmas in July," which mocks one of Madison Avenue's most popular consumer come-ons, the slogan-writing contest. The plot is centered on an ambitious young clerk whose co-workers trick him into believing he's won a $25,000 prize, back in the day when that was real money.

Are the CPGs Flying Blind with Their Advertising?
No one would willingly fly in a plane with faulty gauges. No pilot would chance a takeoff without a complete set of working instruments. And yet, the CPGs (Consumer Packaged Goods companies) seem to be flying with faulty gauges to measure their advertising.

The Middleman: Friend or Foe?
What was once two or three content distribution channels (print, TV, display) is now many more (video, programmatic, addressable TV, mobile, social, etc). Channels continue to increase as consumers fragment media use across devices. For brands and publishers to keep up they have to rely on technology partners to connect the dots. From new ad servers, data providers, programmatic vendors, viewability and measurement solutions media buying is so complicated that most advertisers and publishers don't even know who they are working with. In fact, last year Ghostery found that most publisher websites have more than 70 technology vendors on them!

Talk the Talk: Sound Like a TV and Digital Native
A major theme that defines our clients’ strategic agenda is media convergence, particularly the convergence of digital media and TV. As companies struggle to bring two massive businesses together, one issue I find is that digital and TV folks are often talking past each other. In other words, they’re using totally different words to describe their businesses.

Shani Higgins on Programmatic Selling in the Era of Fragmentation
Shani Higgins is the CEO of Technorati

Retrans Redux!
The National Association of Broadcasters says … and says … and says that the current retransmission consent process is just peachy. (Try Googling “NAB statement on retrans” and you’ll get 16,700+ results.) Don’t listen to the MVPDs whining about fees, the public-airwave squatters say. Heck, MVPDs are just going to manufacture crises to sway the FCC and Congress.

"TREotM": The Late Eighties and More Cable
Chapter 10, Part 8

Key & Peele: Comedy Central Builds Cultural Resonance
Chanon Cook, Senior Vice President Strategic Insights and Research for Comedy Central, is responsible for advancing brand, programming and multi-platform development through research as well as providing key consumer insights to guide creative strategy. Specifically, her work helps the brand understand Millennials.

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