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"Fringe," "Dollhouse," "90210" and More: A Summer 2008 TCA Download - Ed Martin Live from TCA
By: Ed Martin   (07/24/2008)

For the first time in longer than any current TCA member can recall, hundreds of television critics from across the United States and Canada assembled to learn all they could about the new series set to debut during the upcoming television season without seeing pilots for most of those shows.

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NBC's Ben Silverman and Marc Graboff at TCA: It's All About Cars and Stars - Ed Martin Live at TCA
By: Ed Martin   (07/22/2008)

The broadcast network portion of the Summer 2008 Television Critics Association tour has run surprisingly smooth these last eight days, given that three of the five networks - ABC, The CW and NBC -- had no pilots to show the press prior to sessions with the producers and casts of their new shows. The critics have been good sports about it, conducting interviews and filing stories with far less information than usual to go on.

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"Gossip Girl" and "90210": The CW's Day at TCA - Ed Martin Live at TCA
By: Ed Martin   (07/21/2008)

It seemed as if every moment of The CW's morning at the Summer 2008 Television Critics Association tour throbbed with the influence of the two-year-old network's first true signature show, Gossip Girl. From the sessions for 90210 and Privilege, two new scripted dramas with canvases largely populated by wealthy and attractive young people, to the presentation of a new reality series about young people competing for a job at a fashion magazine that caters to the wealthy and the attractive, to a press conference with CW Entertainment President Dawn Ostroff, The CW's day at TCA felt as if it were all Gossip Girl all the time.

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Emmy Glory: "Mad Men," "Damages," "Monk" and More Make This a Big Year for Basic Cable - Ed Martin Live at TCA
By: Ed Martin   (07/18/2008)

The 2008 Summer Television Critics Association tour has been notable for showcasing an unprecedented number of successful scripted basic cable series. A press conference with the cast of AMC's Mad Men and, one week later, an unforgettable field trip to the show's set, where critics eagerly explored the offices of the Sterling Cooper Advertising Agency. A party with the casts of TNT's The Closer and Saving Grace. Press conferences with the casts of FX's Damages and The Shield (and the opportunity to talk with most of the actors in both casts at Fox's spectacular party Monday night on the Santa Monica Pier).

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TCA Terror! When Publicists Attack! - Ed Martin Live at TCA
By: Ed Martin   (07/17/2008)

I have watched a number of personal publicists express extreme displeasure with journalists during my almost 20 years of covering TCA tours, but I have never seen anything like the assault Tuesday night on Hal Boedeker, the hard-working and very well liked television critic for the Orlando Sentinel.

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"Grey's Anatomy:" It's All About Katherine Heigl and Shonda Rhimes at TCA - Ed Martin Live at TCA
By: Ed Martin   (07/17/2008)

Something major is going to happen to Katherine Heigl's character, Dr. Izzie Stevens, when Grey's Anatomy returns for its fifth season this fall.

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Jack Myers On the Road Commentary Archives

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To me, one of the most compelling stories from the New Testament is the story of Jesus feeding multitudes starting with a meager supply of bread and fish. From the point of view of spreading the good word, this simple story had to resonate with a relatively poor, resource-constrained semi-rural population. Imagine feeding a big crowd with what seemed barely enough for a single small family! This is the essential problem facing marketers today -- how to feed the desires of the entire organization with marketing budgets that can barely satisfy any part of it. If only we could get others to underwrite our marketing efforts.

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This study points out that there is an increasing tendency to use very short-term (around 6 months) online metrics as primary performance measures which leads to dangerous implications for long-term success. The study provides evidence-based recommendations on how best to approach investment in advertising for brands and also looks at a vital new area: How campaign results develop over time.

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