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2016 Network Upfront and Digital NewFronts Calendar
Television Network Upfront and Digital NewFronts Schedule
Rick Erwin of Acxiom on Targeting with Data
Rick Erwin has been in the epicenter of the data driven marketplace for over 25 years, including 10 at Experian and 12 at RR Donnelley. Now as President of Audience Solutions for Acxiom, Erwin is responsible for the success of the data, analytics and digital media business globally in division. “Acxiom is an enterprise data, analytics and software-as-a-service company [referring to the cloud],” he says.
Stuart Elliott: What the "L" Happened to Super Bowl 50 Advertising?
What a shame! The commercials that ran Sunday on CBS during Super Bowl 50 were, for the most part, as forgettable as the game was.
Susan Sarandon at the SAGs, Beer Ads and More: Gender News Weekly
Inspired by Jack Myers' new book "The Future of Men: Masculinity in the Twenty-First Century" (coming in March), this is a weekly blog focused on gender equality, gender politics and the shift in gender norms in business and culture. Read on for this week's news roundup.
MediaBizBuzz: The Super Bowl, Comcast, ESPN, Viceland and More
A roundup of the week's key news from MediaVillage member companies and the wider media industry. This week, financial results from Comcast and Google shed more light on viewer and advertising trends, Nielsen fixes ESPN data, digital disrupts jobs at media companies, Yahoo tries to turn around its turnaround, Viceland’s executive landscape becomes clearer and how many digital ads a Super Bowl TV spot can buy.
Why I’m Excited About the Super Bowl for the First Time Ever
I have never been excited about the Super Bowl. I’m not a football fan. I neither enjoy nor understand it. The ads, which I do enjoy, are either released before the game or available immediately afterwards. I rarely care about the half-time performance. I do not like beer, buffalo wings, plain potato chips or really most go-to Super Bowl party refreshments. I do not like Sunday night engagements, as they conflict with “Downton Abbey.” Lest anyone rescind my invitation to their Super Bowl party, I am pleased to say that this year I am extremely excited about the big game. Why? Two words: Fantasy football.
ANA vs. 4As: The Advertiser Agency Battle Rumbles On
The argument between advertisers and media agencies in the USA over transparency rumbles on. Earlier Cog Blogs have commented on advertisers’ concerns over the agencies’ media buying practices, and their hiring (via their trade body the ANA) of two consultancies to look into the whole matter of where the money goes. Now, in what sounds like an attempt to get their retaliation in way before the consultants have even reported, the agencies’ trade body (the 4As) last week issued something called “Transparency Guiding Principles of Conduct.” In line with what seems to be something of a strained atmosphere between the two parties, the 4As did this without any discussion with their clients, whose trade body is as we said in mid-consultation and who might have had something interesting to input into what they consider to be the principles of transparency.
NBC Digital’s Bill Smee on the Evolution of News
News creation and coverage is one area of the media that has seen particular change in the past few years. Affordable easy-to-use production equipment, the shift from film to video to digital formats, advancements in production technology and expansive access to anyone and everyone via the Internet have dramatically shifted the business of news content formation.
Mindshare: Coordinates for the Perfect Playlist
This week on Mindshare’s Culture Vulture Live, Amanda Hechinger explores mobile location data and the opportunities for brands.
Access Confidential Brand Watch: AMA vs. ANA
The pharmaceutical industry is no stranger to controversy of late. Mergers and acquisitions activity, poor press and a divided front on DTC ads may have side effects on 2016 ad budgets.
Data, Consumer Insights and Breaking With the Past
The last several years have delivered significant progress in the data insights sphere. Credit most players in the arena with responding to the changes the digital environment has enabled. Television has responded to improve accountability beyond traditional TV metrics we all grew up with, no small factor in its market resurgence. Agencies and traditional media platforms have instituted the Chief Data Officer position, to signal that “data” has an elevated seat at the table.
The MediaVillage Articles Club -- February Selections
When Articles Club met late last month for our first meeting of 2016, we marked an important milestone … our one-year anniversary! While we have only been sharing our recommendations here at MediaVillage for a few months, we have together shared a year’s worth of our favorite articles. If we can just track down those missing spreadsheets from our first few months of meetings, we will have a pretty impressive roster. Our February picks are listed below. For the first time, they include television and radio content.
Out of Home Poised to Deliver Dynamic Analytics to Advertisers
The data and analytics revolution that ROI-hungry advertisers have been waiting for is upon us.
Five Questions for VSA's Anne-Marie Rosser on Alibaba Defined, China, and the Art of Navigating Cultural Perceptions
VSA's Anne-Marie Rosser was kind enough to take some time to discuss with AdForum's James Thompson the recent collaboration between VSA and Alibaba in developing Alibaba Defined, a comprehensive digital experience created by VSA Partners to help audiences outside of China understand the company.
Cantor Fitzgerald’s Youssef Squali on Ad Technology and 2016 Trends
Jay Sears, Senior Vice President Marketplace Development of Rubicon Project discusses ad technology and 2016 trends with Cantor Fitzgerald’s Internet analyst and Managing Director Youssef Squali.