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Jack Myers On the Road

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From an early glimpse, the trends showcased here hint that this CES is the “Creators CES.” The MakerSpaces discussed and showcased through the show reinforce a movement to democratize creativity and manufacturing -- among which 3D printing is a large movement. Virtual payments that cross boarders and digital devices are creating new marketplaces. IFTTT (If This Then That) and imbedded intelligence in products are creating connections and learning within the machines and products themselves.

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The recent Google+ Hangout was billed as an “insights jam” discussion of YouTube moderated by Tara Walpert Levy and included Rob Norman (GroupM), Evan Ellman (Anheuser Busch), Allison Stern (Tubular Labs) and Josh Spanier (Google). As it ended, I realized that the trends propagated by YouTube -- from “YouTube celebrities” to program memes to reinforcing the value of major brands -- have the capacity to upend our industry little by little. Read on, traditional media mavens, and quake.

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