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Burberry, Kellogg's, Whole Foods & more - [L]earning Media
By: [L]earned Media

As a reaction to its declining fortunes a few years ago Burberry decided to overhaul its marketing strategy and the company currently allocates around 60% of its ad budget to digital. For that reason it's often highlighted as a brand that's ahead of the curve in terms of social marketing.

Top Moments: Mad Men's Disgusting Discovery and NPH's Triumphant Tonys!
By: Joyce Eng & Kate Stanhope

What were your top moments?

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About Jack Myers

Jack Myers is a media ecologist and chairman of Jack Myers Media Business Network, which owns publications, websites, research resources, and economic forecasting tools serving the media, advertising, marketing and entertainment communities. Jack writes the weekly (subscriber-only) Jack Myers Media Business Report and publishes Jack Myers Wall St. Media Business Report, JackMyersThinkTank.com and MediaBizBloggers.com blog platform for industry thought leaders.

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AT&T AdWorks Media Lab - July 23, 2013
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