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“The Walking Dead” continues to stand out from the rest of television and justify its buzz. In fact, five years in, its latest season finale was its highest-rated yet. As of this writing the show on Sunday – a killer episode featuring the return of Lennie James as Morgan (pictured below) -- drew almost 16 million viewers, 10.5 of them adults 18-49. Those numbers will only grow when Live +3 and Live +7 data is factored in. Yes, that’s true of almost every show these days, but “Walking Dead” is bound to kick butt in those measurements, we well.

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The ad market weakened by -4% in February as several large events had a major impact on how the month fared on a year-on-year basis. The absence of NBC’s Sochi Winter Games had the greatest impact on the market and caused TV ad revenues to drop 16% compared to last year. The month’s results couldn’t be helped by the Grammy Awards moving to February in 2015 -- a month later than last year. While major events like the Winter Games pulled the market down, the result would have been a lot worse if the Academy Awards on ABC didn’t fall in February this year rather than March, as they did in 2014.

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