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Jack Myers On the Road

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CBS Outdoor Americas Inc. (NYSE: CBSO) has announced it will rebrand as Outfront Media Inc., marking another important step in the Company's transformation.

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The AdWeek calendar, a robust syllabus, seemed to offer up a heavy course in Gender Equality 101. As a first-time attendee and a young female in the industry, I was wary of the full frontal feminism that such discussion would surely deliver. Were these female-led panel discussions merely saving face for years of not-so-shy-about-it sexism? I was pleasantly surprised that the dialogue was more nuanced, provocative even. At the very least, Advertising Week XI offered a platform that favored action as opposed to aspiration. As Facebook COO Sheryl Sandberg explained, only 3% of creative directors in the industry are women. Call me crazy, but is it not highly contradictory that a gender which accounts for approximately 80% of consumer spending would be so underrepresented at the creative level?

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