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What is a “Media” Company, Anyway?
Comcast has about 22,400,000 broadband (going up) and video (going down) subscribers each in the US. That makes it the biggest of the multichannel video programming distributors (as christened by the FCC). But does that make it No. 1 amongst media kahunas?
Book Review: Michael Wolff's "Television is the New Television"
Television is the new television, or is it?
The New York Times Announces a Bold Digital Path for Newspaper
The two biggest issues facing the newspaper business today are readership and revenue. In fact you can probably say the same for all traditional media. While the focus for most companies has been advertising, the reader has proven to be difficult to ignore. Readers are now an essential piece of the total revenue picture as circulation dollars have begun to match (and sometimes exceed) ad revenues. What’s clear is that the local market coverage that newspaper platforms provide still has no real competition. The breadth of content alone has established a value proposition that readers have shown a willingness to support. So looking toward the consumer for a pathway to a new business model would seem logical. It certainly does to The New York Times.
Twenty-Two Big Ideas from Powerful Women
Thank you, Mary Wells and Charlotte Beers for paving the way for a new generation of powerful business women lighting the path with insights like these.
Six Commitments Successful Women Never Break
Greatness, it turns out, is largely a matter of conscious choice and discipline,” proclaimed Jim Collins in the classic business tome Good to Great.
The N-Word on TV, From the Bunkers to “black-ish”
We’re three weeks into the 2015-16 television season and so far the only single episode of any series that seems to have generated any talk at all is the sophomore season premiere of ABC’s superb family comedy “black-ish,” which examined the many and varied reactions from people -- especially African Americans -- to mention of the N-word. (The cast of "black-ish" is pictured above.)
Entrenched Attitudes Holding Back TV Measurement
This is the fifth in a series of articles on the various data solutions for television measurement being offered by data companies in the industry. In Parts One through Four, participants answered questions regarding their data business model and on their data attributes. Now in Part Five we explore some of the challenges to the television data measurement business.
Adblockalypse and More: Top 10 Takeaways from Advertising Week 2015
Another year, another Advertising Week, that seminal time when the industry descends upon Times Square to mingle, make connections and learn a little. Being relatively new to it, we had a lot to learn. For example, bring an external charger since outlets are few and far between. Also, do not purchase an iced coffee before going into the Times Center’s beverage-free main stage (or at least be stealthy about it). Below we share our Top 10 observations from Advertising Week 2015.
Navigating the eSports Sponsorship Market
The eSports phenomenon has taken flight -- and its sponsorship marketplace is beginning to take shape.
Nature vs. Nurture: Sales Traits You Can Learn – Part 3
In the previous installments of this series, we discussed how the sales traits of being persistent and goal oriented can be taught. Well, now let’s get into how any seller can become organized.
DMTraining -- October 2015 Tips of the Week
Organize your connections.
Podcast: Jack Myers on "Between Worlds" with Mike Walsh
It’s not simply change that the media and advertising industry is going through, but a metamorphosis that could profoundly alter the industry’s landscape in the coming years, according to media ecologist Jack Myers. In the podcast below, Myers sits down with futurist and author Mike Walsh to discuss the future of media, the rise of emotion tech, and his upcoming book, The Future of Men: Masculinity in the Twenty-First Century.
Virtual Reality is Coming Directly to Your Living Room
This week on Mindshare’s Culture Vulture Live, Tiffany Winter discusses some big moves for content players in the world of virtual reality.
A Smart Way to Out-Block Ad Blocking
Enough was enough for the Interactive Advertising Bureau last week over the matter of ad blocking among Internet sites. They actually disrupted their own contribution to Advertising Week, attended by more than 1,300 people, to bring this matter to, in IAB's instance, a long-overdue head.
Access Confidential’s New Business Know-How
Whether you’re pitching new business or retaining current business, Lisa Colantuono’s tips below offer an easy-to-follow guide applicable for both agencies and media companies alike.