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Jack Myers On the Road

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You know when television has crossed the Rubicon from a traditional box of analogue content to a multiplatform black box of digital video when the first moderator at the recent DMW Future of Television conference (Vertere’s Tim Hanlon) explained his background as coming from "the medium formerly known as television." It confirmed to me the general acceptance of television’s changing market position but also led to some uneasy questions: Since consumers are the drivers of change, are we as an industry leading from behind? If television is indeed transitioning, why do we cleave to legacy measurement? Will we be able to hold onto television ad dollars or will they erode as the landscape becomes more digitized? How can we better monetize all the new technological opportunities? How can we best harness big data so that it reveals the true story?

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Rather, it’s all about the fact that there doesn’t seem to be any evident fall-season excitement in the air. I don’t think this feeling has anything to do with the quality of the networks’ new fall shows. As always, they are what they are; some will improve, many will quickly fade away. But there are a handful of genuinely interesting new series among them – including ABC’s “How to Get Away with Murder,” CBS’ “Madam Secretary,” NBC’s “Constantine,” Fox’s “Gotham” and The CW’s “The Flash” – which is more than we have been able to say about recent fall seasons past. That said there is a certain palpable anticipation for the return of several favorites, especially “The Good Wife” on CBS, “The Blacklist” on NBC, “Scandal” on ABC, “Sleepy Hollow” on Fox and “Arrow” on The CW.

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