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Jack Myers On the Road

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On Tuesday October 21st, media industry legend and all-around good guy Irwin Gotlieb will be honored by the IRTS at the Hall of Mentorship dinner, along with BET Chairman Debra L. Lee. I first met Irwin when he was at Benton & Bowles in the early 1980s, and I'm proud to have him as a friend. In 2005, Irwin and I met for Lunch at Michael's. My commentary is below. Tomorrow, we'll republish Irwin's future-looking business observations from 2005.

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Affiperf is a global trading desk; allowing advertisers to take advantage of the unique opportunity that programmatic media buying creates. We offer a global reach, local resourced solution. At Affiperf, we create meaningful connections between brands and consumers by leveraging the power of programmatic buying. We place the consumer at the center of the media experience, advertising at the right time, in the right place and with the right message at the best possible price for our clients.

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