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Copa América Centenario Will Be the Biggest Sporting Event of 2016
It’s official! Soccer confederations CONCACAF (Confederation of North, Central America and Caribbean Association Football) and CONMEBOL (South American Football Confederation) have confirmed that Copa América Centenario will take place in the U.S. June 3-26, 2016. In preparation, Univision Deportes delivers the top six things you need to know about this mega-tournament to score with Hispanic viewers.

Capitalizing on the Movie WOM Influence of the Univision Audience
“The power of word of mouth is truly unmatched in terms of consumer influence in the market place,” said my colleague Roberto Ruiz in our recent Hispanic 411 webinar The Big Mouths: How Hispanics are Powering Word of Mouth (WOM). The movie business is a prime example of how WOM can shape results for clients. After all, Hollywood estimates box office results by measuring and tracking conversations around upcoming releases. The amount of buzz leading up to a film can spell major box office results and, according to research, Hispanics are responsible for a disproportionate amount of that movie buzz.

Hispanic Back-to-School Shopping Behavior
The U.S. Census reports that more than one in five students currently enrolled in school is Hispanic. Because of that, winning the wallets of Hispanics is imperative to any retailer looking to have a successful back-to-school season. Here are a few things to keep in mind.

SMI: Auto Advertisers Go Off the Beaten Track
It’s hard not to love automotive advertising if you’re involved with TV network ad sales. It consistently ranks No. 1 for broadcast networks and No. 2 for cable channels, when judged according to total revenue, according to SMI’s just released Q3 data.

The Mansplaining Method of Marketing to Women
When one of the largest, most innovative and most profitable tech companies in the world takes specific action to market to women, it’s a good reason to rejoice.

Beware! Congress Is Back in Town!
All the Congressmen not running for President will be in the District of Columbia for about 15 or so working (!) days in December. Lock your doors. Bolt your windows. Keep the children safe!

TREotM: The History of Media Revenue Models Continued
Chapter 14, Part 1

Disarming the Ad Bomb: Part 2
Editor’s Note: The controversy generated by Mike Drexler’s September 28 column “The Advertising Industry As We Know It Is About the Blow Up!” continues.

The MediaVillage Articles Club: Friendsgiving
In celebration of the giving season, this month's Articles Club was billed as a Friendsgiving-style potluck. Were it not for some delicious chili and cornbread from our hostess, Chelsea, the evening may have fallen short of expectations. (I came armed with store-bought desserts and we also ditched a called-for side dish in favor of some Cabernet.) Our conversation covered a lot of ground this month even if our dinner table spread did not. As we look ahead to 2016 we have set a resolution for more diversity in our slate of suggested reading. With all due respect to The New York Times, we are going to make more of an effort to share articles from other publications in the coming months.

Stuart Elliott Revives "20 Questions" -- A Popular Holiday Tradition
One of the best friends of a columnist, apart from an elastic deadline, is the perennial feature, and I was known for one during my more than two decades writing for my previous employer. It was called "20 Questions," a column that would run before or after major holidays. Since we're about to celebrate Thanksgiving I thought it would be fun to revive it for my MediaVillage audience.

Pepsi on “Empire”: Coolest. Sponsor. Integration. Ever.
Call it the wave of the future, or a blast from the past. Pepsi’s sponsorship of Fox’s hit primetime serial “Empire” became virtually DVR-proof on this week’s episode while also evoking that long-ago era of television when advertisers were integral to the presentation and content of programming.

Office Smackdown! Baby Boomers vs. Millennials and Vice Versa
Have you noticed a difference (or ten) between Baby Boomers and Millennials in the workplace (and everyplace else, for that matter)? Especially the younger end of the former and the older segment of the latter? Of course you have -- and you aren't the only one.

SMI: Television Roars Back to Life; Digital Questionable?
Fresh off the back of soft results for many media owners in the third quarter of this year, the start of the new broadcast year has delivered some very heartening news for the television industry. Strong ad sales results for both the broadcast and cable sector helped the market to its best result of the year, with the total market up 15% compared to the same period last year.

DPAA: Audience Targeting -- Are You Missing the Mark?
With years of media fragmentation and increasing demands for better ROI, audience targeting has never been more valuable to marketers than it is today. The value for the marketers employing it, of course, includes better measurement and message delivery – and for those who fail to take advantage, smaller budgets or shorter careers.

Ten Expert Practices for Optimizing Team Performance
Visionary leaders are agents of change. Highly observant and great at reading situations, these managers know how to motivate teams to achieve new goals in the pursuit of excellence.

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