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Jack Myers On the Road

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The out-of-home industry has transformed over the last decade to perfectly position itself for the future. CBS Outdoor is taking a leadership role in this industry transformation. Starting in November we will be known as Outfront Media. The new brand name will be visible on hundreds of thousands of billboards and digital screens, in train stations and on buses and other out of home advertising locations from Times Square to the Sunset Strip. The way we describe our business – as Media rather than Outdoor – is an intentional choice that acknowledges the increasingly strategic and integrated role of out-of-home advertising in the overall media mix.

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CBS Outdoor Americas Inc. (NYSE: CBSO) has announced it will rebrand as Outfront Media Inc., marking another important step in the Company's transformation.

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