jackmyers.com
Free ContentFor Members Only
HOME MEDIABIZBLOGGERS.com WOMEN in MEDIA HOOKED UP MEMBERSHIP INFO MEMBER COMPANIES MEDIA BUSINESS REPORT ECONOMIC FORECASTS RESEARCH
Home > Jack Myers On the Road

Jack Myers On the Road

There are no posts for this time period.

Jack Myers On the Road Commentary Archives

June 2014
May 2014
April 2014
March 2014
February 2014
January 2014
December 2013
November 2013
October 2013
September 2013
August 2013
July 2013

See all Archived Material

MediaBizBloggers.com

There are many brands even within the largest corporations that do not have a TV budget. These brands have burning questions that are knottier than those faced by their larger siblings, because whatever they do, they have less to do it with. This case study is valuable for all advertisers but especially for those brand managers with smaller or no TV budgets. We estimate that about a thousand CPG brands fall into this classification. Every large CPG advertiser has some of them. This is a story about two of those brands, Woodbridge by Robert Mondavi and Black Box, both popular wines.

Read More

In the beginning there were media buying agencies. In fact, somewhat disappointingly here we are 40 odd years later and this is still the descriptor used by most clients to describe the organizations responsible for handling their media budgets. All that investment in people, research, tools and techniques and they're still "my media buyers."

Read More
Click Here for Membership Information
Contact Us  |  Editorial Overview and Guidelines |  Site Map  |  Terms of Use  |  Privacy Policy  |  RSS Feeds