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“Chug” will be noted in the media history books as the first series fully fan-funded via Kickstarter to be telecast on an American television network. (In case you are wondering, the scripted gay drama “DTLA” telecast two years ago on Logo was a project partially funded via Kickstarter.) Lamprey and his wife Melissa Schilling, who is also an executive producer of “Chug,” were able to complete six episodes of the show before finding a network to run them. It was Schilling’s idea to make food a component of this series, rather than having Lamprey focus exclusively on alcohol, to make it accessible to a broader audience.

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Unboxing videos are practical too, giving consumers a look into what exactly they can expect when they get a product off the shelf and into their hands. According to the recent Google Consumer Surveys, 62% of people who view unboxing videos do so when researching a particular product. In this sense, unboxing videos can help marketers build anticipation and provide useful product information during the holiday season (and even beyond).

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