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PBS’ “Poldark”: An Improbable Summer Sensation
A best in show has emerged from television’s busiest summer ever. The distinction may strike some as improbable during the season in which popcorn entertainment generally rules. This fine program has nothing to do with aliens, zombies, cops or killers. It is a first-class remake of a historical drama from the Seventies that probably sounds like a snooze. And while such declarations are generally a matter of individual taste, from where I sit it’s more entertaining than anything else on broadcast, cable or stream right now.
ARF Rocks Research World with Measurement Mandate
This year’s ARF Audience Measurement Conference, a top research-oriented conference, focused two of its 2 ½ days on the challenges in cross platform measurement. Cross platform continues to be a major initiative of an industry that has historically focused predominantly on television. But the days of linear TV dominating the discussion and the historical buying and selling of spots and dots is just about over.
Sold-Out ARF Conference Incites Industry Action
“Who sells out a research conference?” asked Advertising Research Foundation (ARF) CEO and President Gayle Fuguitt to the, yes, sold-out audience at the Foundation’s recent Audience Measurement Conference held at the sleek Conrad Hotel in Manhattan’s Battery Park City.
Data, Data Everywhere in the Upfront: An Overview -- Part 5
This is the fifth and final part of a series examining the new data initiatives of major data companies. Parts 1 through 4 outlined the many data initiatives, their scalability, whether their services were gaining traction in the industry and the issue of a standard metric to link systems and platforms. Here, I ask about the role of research in the Era of Data. Is its role changing? Is there a future for research as we know it?
CARPE DIEM: Advertising and the Media
Published on Apr 13, 2015
Broadcast Milestone: A Summer Stunner
It’s the first week of summer, and didja notice? Something rather remarkable happened last night. CBS, NBC and ABC offered three hours of original series programming. Further, Fox’s two hours were filled with original shows and one-half of The CW’s two-hour primetime block was occupied by a brand new episode of a long-running series.
Hard Truths from Universal McCann’s David Cohen
When a senior advertising executive who handles money matters appears at an industry event and speaks his mind in a public forum, as Universal McCann Chief Investment Officer David Cohen did at last week's Online Video Advertising Summit here in New York, everyone should pay attention.
Capturing Your Consumers in the First 5 Seconds
This week, we are celebrating the endless creativity of the advertising and marketing worlds at Cannes International Festival of Creativity. We’re really excited to recognize and revisit this year’s slew of brilliant campaigns on Cannes’ international stage. There are so many great contenders -- the ads that moved people to tears, others that made them laugh and of course those that inspired them to take action.
Video of the Week: Jon Stewart's Quiet Expression of Outrage
Jon Stewart on Thursday night opened his Comedy Central program “The Daily Show with Jon Stewart” in serious commentator mode, talking about the mass murder the night before at the Emanuel African Methodist Episcopal Church in Charleston, South Carolina.
Pride Report: Rainbows Over Madison Avenue May Lead to Pots of Gold
In their never-ending efforts to sell, sell, sell, advertisers long have found inspiration in the calendar, borrowing interest from holidays such as Valentine's Day, St. Patrick's Day, the Fourth of July, Halloween and, of course, Christmas. In recent years, reflecting the increasing diversity of the consumers they seek to reach, advertisers have added Dr. King's Birthday and Cinco de Mayo.
Elon Musk: The Edison/Tesla/Ford of the Digital Age
I have been an admirer, yes, even a fan of Elon Musk ever since I first learned about Tesla Motors ten years ago. I state that because now it seems that Elon Musk is everywhere in the media -- online, magazines, a best-selling biography (which I have purchased but have yet to start) -- simply because he is out to change the world and people are finally taking notice.
Remembering Ralph Roberts
Ralph Roberts was one of the good guys. Along with Bill Daniels, Bill Brazeal, J. C. Sparkman, Irving Kahn and Bill Bresnan he was always ready to lend a guiding hand to those of us who were (in the late 1960s, some years after Ralph bought his first system in Tupelo Mississippi) new to the industry. I remember Ralph with special fondness as he accepted my early long-haired, hippie journalist persona, inviting me (off the record) to join his annual dinner with his top guys, including the late Dan Aaron (who had been the selling negotiator in Tupelo) and the great Julian Brodsky, his financiers and, after a couple dinners, Brian, too. I was privileged to learn a lot that way.
Rehabilitating a Fragile Direct Response TV Ecosystem
“Whenever possible, one should focus on removing fragilizing interdependencies rather than imposing additional structure and activity that will only increase the fragility of the system as a whole.” -- Nassim Taleb, Rupert Read and Yaneer Bar-yam; from the paper, Precautionary Principle*
“TREotM”: The Sixties
Chapter 10, Part 4
The Missing Media Metric: Reach Velocity — Part 2
In our last post, we discussed what makes Reach Velocity important: It is the best media metric to use in order to maximize the double-tap effect. The faster reach grows, the higher reach will be in any two-day period under the reach curve. And the higher the reach in a two-day period, the higher the reach-at-2-frequency will be in a two-day period.