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Jack Myers On the Road

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The Future of National Television, Addressables, Content Creation: Part 4
One might say that the initial impact of the Internet and the World Wide Web were to devalue content, e.g. news, and that would be a true statement. For the years right before the bubble burst on the naïve expectations of the '90s, my companies and I were warning clients that the math didn’t work, and that the main impact of digital was going to be price wars and lower margins, not only in content but in all product categories. This turned out to be the case.

KCRW: A Destination for Discovery
The radio industry recently touted stats from Nielsen’s Music 360 report about the dominance of radio as a music discovery source versus the big streaming services to the surprise (and delight) of some. While on-demand audio track streams have doubled in a year, people listing AM/FM radio as their destination for new music actually rose 7%. Yay radio. But it takes a diligent radio station to be all things to all music lovers given increasingly easy access to platform choices.  The paragon of multi-platform audio meets music discovery source?  Santa Monica College-owned KCRW.

Final Review: MediaVillage Team Coverage of Super Bowl Sunday
A Note from Jack Myers: The editorial team at MediaVillage this year brought a fresh perspective to our annual coverage of the Super Bowl telecast. Last week, veteran media columnist Stuart Elliott sized up the competition between long-time Super Bowl advertisers and newcomers, while Charlotte Lipman revealed how fantasy football has given young women a new appreciation of the sport -- especially the Super Bowl. This week, Stuart offered his signature distinctive commentary about the commercials, while Charlotte reported on the Super Bowl from an entirely new perspective, focusing on ads that ran during competing programs on other networks. Meanwhile, Connor Zickgraf explained how the depiction of gender roles in commercials changed from Super Bowl XLIX to SBL; Kristi Faulkner exposed the absence of brand stories in most Super Bowl commercials, and Ed Martin weighed in on the telecast’s biggest surprise: CBS’ official announcement that this would be the last season for its long-running blue-chip drama “The Good Wife,” which made almost as much news as the commercials themselves. Scroll down for links that will take you directly to all of the columns mentioned here.

Video of the Week: Triumph the Insult Comic Dog Takes on P.C. Millennials
Warning: Politically correct or overly sensitive young people should be careful watching this video, as their heads might explode. It's from the hilarious Hulu and Funny or Die series "Triumph's Election Special 2016," in which the infamous dog with no filters has been reporting on the presidential primary in New Hampshire. He's hit his targets hard, especially Donald Trump and Jeb Bush. But he saved his most poisonous exchange for a group of college students at the University of New Hampshire. It may not be the funniest thing ever, but it's close.

Forward Thinking: How to Get a Seat on the Board
For many, serving on a company board would be the pinnacle of a career. It’s a lofty long-term goal, but if you actively build the skills needed for board seat throughout your career, you’ll be better positioned for opportunities to present themselves later.

Donald Trump’s Ten Brand Secrets -- Revealed!
And… From stodgy magazine to multimedia juggernaut – how "The New Yorker" did it.

A Possible New Path for Newspaper
For the better part of their storied history, IBM focused all of its energies against selling hardware. And for a good long time that’s all that was required as they were the only game in town. In the 1980’s that began to change. Competitive pressure on the personal computing front forced them to begin to cut distribution deals with national retailers -- a decision that would have at one time been considered heresy. Ensuing pricing pressure would force IBM to ultimately sell off their personal divisions and reconsider their overall go-to-market strategy.

Pivotal Research’s Brian Wieser on Ad Technology and 2016 Trends
Jay Sears, Senior Vice President Marketplace Development of Rubicon Project discusses ad technology and 2016 trends with Pivotal Research’s Senior Analyst Brian Wieser.

Attention Award Shows: Live TV Musicals are Not Movies!
NBC did a sensational job with “The Wiz Live!” two months ago, by far the best of its live Broadway musical adaptations. Wonderful cast from top to bottom, dynamite direction and choreography and, despite not having a live audience in the studio to make the live performance more electric (the only major flaw, especially in the wake of “Grease Live!” on Fox), a triumph for all involved.

A New Era in Super Bowl Messaging -- Gender News Weekly
This is a special Super Bowl edition of Gender News Weekly, a blog series focused on gender equality, gender politics and the shift in gender norms in business and relationships and inspired by Jack Myers’ upcoming book, “The Future of Men: Masculinity in the Twenty-First Century.”

Can the Tech/Media Worlds Hit “Pause”?
Is there any way to put what got out back into Pandora’s Box and reseal it? My old friend from our cable days, Steve Effros, thinks the worlds of social media have gotten out of hand. Seeing as the cable/telecommunication cabals helped unleash the social media madness, we might want to consider the question of how to put (some of) it back.

The Top Five Ads That Did Not Appear During Super Bowl 50
Last week on Charlie Rose, MediaVillage’s Stuart Elliott called the Super Bowl, “the one day of the year when the American public will give Madison Avenue their undivided attention.” That comment prompted one industry pro to jokingly tweet, “Only one day??? Time to rethink my career!” (Scroll down to the bottom of this column to watch Charlie's interview with Stuart.)

TV or Not TV, That Is the Question
One of the many lively sessions at the Digital Place Based Advertising Association's (DPAA) annual Video Everywhere Summit in the fall was a panel that debated video agnostic planning; the issue of whether all video screens should be valued equally (see link to panel video at end of column). Suffice it to say, there were strong opinions expressed on the topic but one clear takeaway emerged: With screens now pretty much omnipresent in our lives, the definition of what constitutes television is murkier than ever.

Dramas Deluxe: “O.J. Simpson,” “American Crime,” “London Spy”
The overload of quality television shows no sign of waning anytime soon, even if critics are collapsing under the burden of it all and ordinary people are starting to push back, overwhelmed by the crushing combination of so much choice and so little time. Allow me to identify three stand-out drama series from the ever-growing list. BBC America's “London Spy,” the second season of ABC’s “American Crime” (currently the most powerful drama on broadcast television) and the first season of FX’s formidable new franchise “American Crime Story” are setting the bar awfully high for the year to come.

Super Bowl 50: Where Were the Brand Stories?
Super Bowl 50 was overrun with 30-second bits of confusing, celebrity-laden, idea-missing, frenetic hype and hyperbole, most of which lacked any memorable brand story whatsoever. 

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