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Jack Myers On the Road

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There's a big, gaping hole in the way we look at marketing and media. Not only throughout the years before the Internet came along, but even today with all the technological advances and access to big data we still are missing lots of answers. Just "big data" is not the answer. It really depends on what you do with it. And what you must do with it is provide deeper insights before the marketing process begins.

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It would be easy to dismiss this year's CES show as anticlimactic. Our various screens have already become so amazing to behold that new versions are only incremental in quality and less awe inspiring. Additionally, the (arguably) most important companies whose technologies are shaping our lives -- namely Apple, Google and Microsoft -- don't even make the January trek to Las Vegas.

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