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Jack Myers On the Road Commentary Archives

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Is TV's Big Food Gravy Train Being Derailed?
Big Food has a bellyache, and it's giving Madison Avenue a migraine. The problem for the nation's packaged-food giants is that consumer tastes are changing faster than they seem to be capable of keeping up with.

Navigating the eSports Sponsorship Market
The eSports phenomenon has taken flight -- and its sponsorship marketplace is beginning to take shape.

Public Broadcasting Podcasts: Stories Worth Selling
The voracious consumer appetite for podcasts is paying off for the usually outstretched hand of public broadcasting. Even the “seen everything” agency types at last week’s Advertising Week conferred star status on the three panelists set to reveal the secret sauce that makes their public broadcasting podcasts so popular and so compelling for exposure-hungry brands.

Nine TV Research Companies: Comparative Attributes
This is the fourth installment in our series “What are Data Companies Contributing to the TV Market?” about the various data solutions for television measurement being offered by data companies in the industry. In the column that follows we will delve into the attributes of the data and its use in television.

Outbrain Recommends Newspaper
One of the things that Bill Maher has said he values most from newspapers is the content he didn’t know he would find when he moved through their pages.

Amid All the Digital Hype, Don’t Forget: TV Wins Elections!
Political campaigns are about winning. As we head into the 2016 election cycle, campaign managers and their media strategists would be well served by keeping in perspective the myriad new digital advertising platforms available to them and their utility in helping them win, because while digital tools are a great supplement to the tried and true method of reaching voters through local broadcast television, a political campaign focused primarily on digital tools risks losing if decision-makers don’t keep the facts in mind.

Here's how America's Most Popular Apps will Reshape Media
Look out! America's most popular apps will reshape media!

The Rising Quality Standard for Online Video
Traditional video content creators, you’ve got a problem.

Agency Reviews Decided at a Cost of Millions
Slowly but surely the pitch cycle turns, as a few more mega clients involved in pitch-bonanza-time declare their results and decide on a home for their media budgets. There’s a certain and rather pleasing symmetry to the recent set of results. Three recent results, three different solutions.

"Netflix and Chill": Binge-Watching Reaches a Whole New Level
This week, on Mindshare’s Culture Vulture Live, Aimee Goldfarb talks about the evolution of Netflix in culture. TV addicts, this news is for you: Netflix is playing to the makers movement with the announcement of a connected button called “Netflix and Chill." While you can’t actually purchase the button, Netflix has published instructions for how to create this homegrown device.

Executive Perspectives: Jack Myers
Jack Myers is a Media Ecologist, and as such, he studies media agencies and how these agencies are choosing to spend their media money and on whom they are choosing to spend their money on. The emergence of digital video and the Internet of things (IoT) are massive industry game-changers, as marketing data can come from a multitude of sources. The data is all about the usage, the interpretation and the application of data and this is how media agencies need to position themselves in order to evolve within the industry. Myers has noticed the changes in the bigger media landscape as well. Many networks have moved from a more traditional, impression-based model to a performance-based model, therefore continuing to capitalize on all the emerging trends.

Screenvision Names John Partilla as Chief Executive Officer - Press Release of the Week
Media and Marketing Veteran's Proven Track Record of Innovation Well-Suited to Lead Screenvision into New Era of Growth

Industry Leaders React to comScore’s Acquisition of Rentrak
I have to admit that I was surprised by the news that comScore was acquiring Rentrak. While I expected more consolidation in the media measurement space, I didn't envision that it would be two big players joining forces but rather the continued ingestion of smaller companies by larger companies. This acquisition is not only a brilliant tactical move, it is also strategic: It might finally move analytics and insights in such a way that the industry shifts from the proxy metric of age and gender and into a more standardize-able cross platform measurement.

Newspaper Media Influences Key Constituents
As candidates for the 2016 presidential election declare their candidacy they are also honing in on target constituents, platforms, messaging and media choices. Even at this early stage, targeted reach and differentiation are paramount. What we can all agree on thus far is that the key voters who will “swing the election” are Millennials, Women, Independents, African Americans, Hispanics and Seniors – and, local newspaper media reaches them all in a trustworthy environment.

Give Peace a Chance
In case you missed it, Burger King placed an open letter in today’s New York Times and Chicago Tribune asking McDonald’s to come together on September 21 “Peace One Day” — cast their differences aside with an unprecedented proposition. They are asking to share resources – crew and ingredients in one single pop-up location (based in Atlanta which is neutral ground) to create, serve and sell the McWhopper with all proceeds benefiting Peace One Day” (a not-for-profit).

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