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Published: February 27, 2008 at 12:11 AM GMT
Last Updated: February 27, 2008 at 12:11 AM GMT
TED is truly about the content and the experience, but there can be no doubt the networking opportunities are an incredibly exciting and enticing part of being here in Monterey for these four days. Here's who I saw and connected with in the past three hours at the optional TED University, which to attend requires that you arrive one-day early: Queen Noor of Jordan, Robin Williams, Cameron Diaz, Sergey Brin and Larry Page, Jeff Bezos, Jackie Bezos, Dean Kamen, Sony's Steve Mosko, Lee Daley, David Alberts, Eric Kuhne, Dan Klitsner, , Warren Packard, Paul Bricault, Bill Gross, Coca-Cola's Marc Mathieu, David Kidder, Jim Young, Majora Carter, Sarah Ferguson, Steve Rosenbaum, Jason Port, Scott Trowbridge, Linda Allison, Scott Cutler… and so many more.
The ideas, epiphanies, contacts and connections (human, emotional and intellectual) are already reaching a crescendo. Those TEDsters who miss TED University miss the point of being here: to open the mind, body and spirit to the greatest intellectuals of our time in their specific fields. From sustainability to magic, TED University offers a wealth of insights, ideas, fun and even chocolate.
Chatting between sessions with Virtual World expert Steve Nelson, I learned about footage never seen from the virtual world episode of NBC's The Office. NBC has to add this footage, some of which takes us into Dwight's Second Life closet, onto NBC.com Hulu. In this new media world, how can valuable footage like this be left on the cutting room floor? At the IAB Conference earlier this week, I spent time with Hulu CEO Jason Kilar. If you're reading Jason and Ben Silverman, here's a great opportunity to truly differentiate and draw audiences to Hulu and NBC.com. Steve also pointed out that virtual worlds and Second Life have moved through the "hyperbole and trough of disillusionment" and are now "moving up the slope of enlightenment." They are finding their place as educational tools, virtual corporate headquarters for corporate meetings and events, and as a venue for relevant, ongoing and cumulative small events rather than providing a mass advertising medium.
Tom Wujec of AutoDesk spoke about "the art of making ideas visible and the science of eliminating PowerPoint;" David Rose shared ten really valuable tools for making Google more effective as a search term; David Kidder, author of The Intellectual Devotional, introduced the idea of creating a personal board of directors to "unlock the next phase of growth in your life; Tom Guariello of TrueTalk shared insights on the future of social media and the inevitability of an Open Social platform such as OpenID and Google's OpenSocial. These are just a fraction of the offerings at TED University that I was able to attend. Of the 1100 registered users at TED here in Monterey an estimated half were registered for TED University.
The full conference starts in one-hour. Maybe I should overcome my resistance to Twittering so I can stay in touch with you.
Maybe country music is more your speed. You can get plenty of it every Wednesday night on ABC’s “Nashville,” which most weeks is chock-full of original country tunes. Here’s a standout song from the show’s third season, “Gasoline and Matches,” performed by Connie Britton and one of this season’s outstanding guest actresses, Broadway star Laura Benanti, who has been appearing regularly on “Nashville” and this past Sunday held her own opposite Ed Asner in a guest shot on CBS’ “The Good Wife.” Sticking with the superhero theme above, Benanti has also been cast as the mother of the title character in the pilot for CBS’ “Supergirl.”Read More
The deficiencies are that traditional television has never gotten down to the core of the business which would be the interest of advertisers -- to measure commercial viewing and commercial ratings. It has always been using that surrogate of program ratings that translate down to estimated commercial ratings. But now in the digital world, the measurability is there. The accountability is there. There is no reason why an advertiser couldn’t know that the commercial was viewed or not. And of course the clutter of traditional television (with an enormous amount of ads squeezed into a pod and an enormous amount of pods forcing viewers to watch 20 minutes of advertising out of every hour of content) has trained the viewer to avoid advertising. There are so many tools now – the DVR – and just multi-tasking has created so many ways for the viewer to avoid advertising that I don’t believe television advertisers are really getting what they think they are getting. Television is a valuable medium but it is time to move into this next level of measurement.Read More