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Published: February 27, 2008 at 08:13 AM GMT
Last Updated: February 27, 2008 at 08:13 AM GMT
TED is truly about the content and the experience, but there can be no doubt the networking opportunities are an incredibly exciting and enticing part of being here in Monterey for these four days. Here's who I saw and connected with in the past three hours at the optional TED University, which to attend requires that you arrive one-day early: Queen Noor of Jordan, Robin Williams, Cameron Diaz, Sergey Brin and Larry Page, Jeff Bezos, Jackie Bezos, Dean Kamen, Sony's Steve Mosko, Lee Daley, David Alberts, Eric Kuhne, Dan Klitsner, , Warren Packard, Paul Bricault, Bill Gross, Coca-Cola's Marc Mathieu, David Kidder, Jim Young, Majora Carter, Sarah Ferguson, Steve Rosenbaum, Jason Port, Scott Trowbridge, Linda Allison, Scott Cutler… and so many more.
The ideas, epiphanies, contacts and connections (human, emotional and intellectual) are already reaching a crescendo. Those TEDsters who miss TED University miss the point of being here: to open the mind, body and spirit to the greatest intellectuals of our time in their specific fields. From sustainability to magic, TED University offers a wealth of insights, ideas, fun and even chocolate.
Chatting between sessions with Virtual World expert Steve Nelson, I learned about footage never seen from the virtual world episode of NBC's The Office. NBC has to add this footage, some of which takes us into Dwight's Second Life closet, onto NBC.com Hulu. In this new media world, how can valuable footage like this be left on the cutting room floor? At the IAB Conference earlier this week, I spent time with Hulu CEO Jason Kilar. If you're reading Jason and Ben Silverman, here's a great opportunity to truly differentiate and draw audiences to Hulu and NBC.com. Steve also pointed out that virtual worlds and Second Life have moved through the "hyperbole and trough of disillusionment" and are now "moving up the slope of enlightenment." They are finding their place as educational tools, virtual corporate headquarters for corporate meetings and events, and as a venue for relevant, ongoing and cumulative small events rather than providing a mass advertising medium.
Tom Wujec of AutoDesk spoke about "the art of making ideas visible and the science of eliminating PowerPoint;" David Rose shared ten really valuable tools for making Google more effective as a search term; David Kidder, author of The Intellectual Devotional, introduced the idea of creating a personal board of directors to "unlock the next phase of growth in your life; Tom Guariello of TrueTalk shared insights on the future of social media and the inevitability of an Open Social platform such as OpenID and Google's OpenSocial. These are just a fraction of the offerings at TED University that I was able to attend. Of the 1100 registered users at TED here in Monterey an estimated half were registered for TED University.
The full conference starts in one-hour. Maybe I should overcome my resistance to Twittering so I can stay in touch with you.
Susan Sarandon at the SAGs, Beer Ads and More: Gender News Weekly
Inspired by Jack Myers' new book "The Future of Men: Masculinity in the Twenty-First Century" (coming in March), this is a weekly blog focused on gender equality, gender politics and the shift in gender norms in business and culture. Read on for this week's news roundup.
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Why I’m Excited About the Super Bowl for the First Time Ever
I have never been excited about the Super Bowl. I’m not a football fan. I neither enjoy nor understand it. The ads, which I do enjoy, are either released before the game or available immediately afterwards. I rarely care about the half-time performance. I do not like beer, buffalo wings, plain potato chips or really most go-to Super Bowl party refreshments. I do not like Sunday night engagements, as they conflict with “Downton Abbey.” Lest anyone rescind my invitation to their Super Bowl party, I am pleased to say that this year I am extremely excited about the big game. Why? Two words: Fantasy football.
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The MediaVillage Articles Club -- February Selections
When Articles Club met late last month for our first meeting of 2016, we marked an important milestone … our one-year anniversary! While we have only been sharing our recommendations here at MediaVillage for a few months, we have together shared a year’s worth of our favorite articles. If we can just track down those missing spreadsheets from our first few months of meetings, we will have a pretty impressive roster. Our February picks are listed below. For the first time, they include television and radio content.
Data, Consumer Insights and Breaking With the Past
The last several years have delivered significant progress in the data insights sphere. Credit most players in the arena with responding to the changes the digital environment has enabled. Television has responded to improve accountability beyond traditional TV metrics we all grew up with, no small factor in its market resurgence. Agencies and traditional media platforms have instituted the Chief Data Officer position, to signal that “data” has an elevated seat at the table.
Out of Home Poised to Deliver Dynamic Analytics to Advertisers
The data and analytics revolution that ROI-hungry advertisers have been waiting for is upon us.
Five Questions for VSA's Anne-Marie Rosser on Alibaba Defined, China, and the Art of Navigating Cultural Perceptions
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When Reaching Viewers, Hallmark Gets to the Heart of the Matter
In this era of Peak TV there are more than 1400 series vying for viewers' attention throughout the year. Faced with such mounting competition, how do television programmers cut through the clutter, especially during the frigid winter season when viewing levels tend to be at their highest? Building strategies around holidays helps. "Emotional connections are key drivers in decision-making,” explains Michelle Vicary, Crown Media Family Networks’ Executive Vice President of Programming and Network Program Publicity. She's talking specifically about two of Hallmark Channel's annual programming events: Countdown to Christmas (October 30 – January 1) and Countdown to Valentine’s Day (January 30 – February 14), which deliver on the two big sentiments of the winter season -- connectivity and relationships.
The Year Ahead with Mindshare’s Colin Kinsella: Part 2
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Stuart Elliott: Super Bowl Ad Vets vs. Rookies -- Who Will Win?
The big story on Sunday in Super Bowl 50 is likely to be the faceoff between the veterans and the eager rookies. There also are different levels of experience among the football players.