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Jack Myers On the Road

"Fringe," "Dollhouse," "90210" and More: A Summer 2008 TCA Download - Ed Martin Live from TCA
By: Ed Martin   (07/24/2008)

For the first time in longer than any current TCA member can recall, hundreds of television critics from across the United States and Canada assembled to learn all they could about the new series set to debut during the upcoming television season without seeing pilots for most of those shows.

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NBC's Ben Silverman and Marc Graboff at TCA: It's All About Cars and Stars - Ed Martin Live at TCA
By: Ed Martin   (07/22/2008)

The broadcast network portion of the Summer 2008 Television Critics Association tour has run surprisingly smooth these last eight days, given that three of the five networks - ABC, The CW and NBC -- had no pilots to show the press prior to sessions with the producers and casts of their new shows. The critics have been good sports about it, conducting interviews and filing stories with far less information than usual to go on.

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"Gossip Girl" and "90210": The CW's Day at TCA - Ed Martin Live at TCA
By: Ed Martin   (07/21/2008)

It seemed as if every moment of The CW's morning at the Summer 2008 Television Critics Association tour throbbed with the influence of the two-year-old network's first true signature show, Gossip Girl. From the sessions for 90210 and Privilege, two new scripted dramas with canvases largely populated by wealthy and attractive young people, to the presentation of a new reality series about young people competing for a job at a fashion magazine that caters to the wealthy and the attractive, to a press conference with CW Entertainment President Dawn Ostroff, The CW's day at TCA felt as if it were all Gossip Girl all the time.

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Emmy Glory: "Mad Men," "Damages," "Monk" and More Make This a Big Year for Basic Cable - Ed Martin Live at TCA
By: Ed Martin   (07/18/2008)

The 2008 Summer Television Critics Association tour has been notable for showcasing an unprecedented number of successful scripted basic cable series. A press conference with the cast of AMC's Mad Men and, one week later, an unforgettable field trip to the show's set, where critics eagerly explored the offices of the Sterling Cooper Advertising Agency. A party with the casts of TNT's The Closer and Saving Grace. Press conferences with the casts of FX's Damages and The Shield (and the opportunity to talk with most of the actors in both casts at Fox's spectacular party Monday night on the Santa Monica Pier).

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TCA Terror! When Publicists Attack! - Ed Martin Live at TCA
By: Ed Martin   (07/17/2008)

I have watched a number of personal publicists express extreme displeasure with journalists during my almost 20 years of covering TCA tours, but I have never seen anything like the assault Tuesday night on Hal Boedeker, the hard-working and very well liked television critic for the Orlando Sentinel.

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"Grey's Anatomy:" It's All About Katherine Heigl and Shonda Rhimes at TCA - Ed Martin Live at TCA
By: Ed Martin   (07/17/2008)

Something major is going to happen to Katherine Heigl's character, Dr. Izzie Stevens, when Grey's Anatomy returns for its fifth season this fall.

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Jack Myers On the Road Commentary Archives

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Multi-Sensory Experiences for Brands
This week on Mindshare's Culture Vulture Live, Mark Potts explores multi-sensory opportunities for brands.

TV is from Mars and Video is from Venus
In a spring 2015 trend report Business Insider stated that video ad revenue will double in just two years and reach nearly $5 billion in 2016, up from $2.8 billion in 2013. Consumers' engagement online, over multiple devices, increases daily. As the landscape for what exactly constitutes "TV" or "video" changes rapidly, advertisers are racing to keep up.

The Macro Forces Behind Slow GDP Growth
Ever since the end of the Great Recession a few years ago, there has been much written about the lack of both economic growth and inflation. Much of this coverage mentions that the post-recession recovery is much slower than the recovery of past recessions of the late 20th century.

Early AT&T/DirecTV Merger Questions
Now that the consummation of AT&T's merger with DirecTV is done, how will this $40 billion-plus deal impact consumers from both parties and the TV world at large? Chances are you haven't heard much over that question up to now, in part because of how this deal was completed last week -- Federal Communications Commission approval mid-Friday afternoon, and AT&T putting out a press release, and only a release, of the consummation less than two hours later. That's way late for much analysis on the part of the business news channels or journalism in general.

Is TV Currency Dead? Predictions from AOL Open Series
There is a lot of talk these days about the changing TV landscape, from the advancement of programmatic to the demise of dayparts, the Upfront and even our current currency. All of this made for a lively discussion at the recent AOL Open Series on Programmatic TV. The event featured a panel of media executives from across the spectrum including Dermot McCormack, President AOL Video and Studios; Jaime Power, Senior Partner at MODI Media; Dana Hayes Jr, Group Vice President of Global Partner Development for Acxiom, and Dan Aversano, Senior Vice President, Client & Consumer Insights at Turner Broadcasting. The panel was moderated by Dan Ackerman, Senior Vice President, Programmatic TV at Adap.tv.

Is the ESPN Bubble About to Burst?
It’s episode 24 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey.

At Summer TCA 2015, Netflix is Everything
Is Netflix everything? It certainly seemed that way yesterday at the Beverly Hilton Hotel during the historic opening day of the 2015 Summer Television Critics Tour. In a quantum leap of participation, and perhaps as a reflection of its current position in the home entertainment marketplace, Netflix impressively filled an entire day with panels for current and upcoming programs, along with a session with Chief Content Officer Ted Sarandos (pictured at top). And just like that, the scrappy streamer joined the ranks of CBS, NBC, ABC, Fox and FX – the only programmers who consistently present full days of panels during TCA tours, at least those in the summer.

Stuart Elliott: A 'Gawkward' Media Moment
It probably won't be long before the gatekeepers at the world's dictionaries are asked to approve a new word: "Gawkward," meaning an embarrassing or discomforting situation drenched in schadenfreude, as when a website known for anything-goes posts that upset and provoke others gets a turn in the barrel.

The Generation Gap(s) in Digital Media
One of the less appealing characteristics of the more strident members of the digital community is their habit of suggesting that the world of media planning, buying and selling was ill-informed, ill served by its measurements and entirely unaccountable until they came along.

Media Execs' Priorities for New Media Marketplace
The rapid proliferation of new digital, mobile and social (DMS) channels has completely changed the way that companies are connecting with their consumers. DMS channels are increasingly becoming a top priority for advertisers when developing strategies and campaigns to target and engage their consumers. The opportunities and challenges that this shifting landscape presents have been well documented.

Rob Norman @ VidCon: What Makes Selfies Stick?
VidCon is no longer cool. I know this because I was there and history tells me that the moment I show up, that's it for the whole “cool” thing.

Mindshare: The New Emoji World Order
This week on Mindshare’s Culture Vulture Live, Alexis Fragale looks at the increasing popularity of emojis and what brands are doing with them.

SMI: June Ad Market Suffers with Absence of World Cup Dollars
Pundits hoping for a strong June to help deliver a strong end to the quarter will be disappointed with SMI’s latest numbers.

Emmy Nominees 2015: Comedy Snags and Snubs
As I said last week, when it comes to nominating top talent, it is increasingly clear that Emmy and I don’t think alike.

Stuart Elliott: July Madness -- Shop ‘til Who Drops?
Among my favorite movies about advertising is the 1940 screwball comedy "Christmas in July," which mocks one of Madison Avenue's most popular consumer come-ons, the slogan-writing contest. The plot is centered on an ambitious young clerk whose co-workers trick him into believing he's won a $25,000 prize, back in the day when that was real money.

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